Up-and-coming British act Mumford & Sons have been confirmed to appear at Triumph LIVE, a daylong festival taking place on September 18th at Mallory Park in Leicestershire to mark 20 years since the rebirth of the iconic motorcycle brand.Supporting headline act The Stranglers, the indie rock band from London are all keen motorcyclists and fans of the Triumph brand. Mumford & Sons are regarded as one of the hottest new bands in the UK, with last year’s debut album ‘Sigh No More’ having already gone Platinum with over 300,000 sales.
The remaining three acts on the Triumph LIVE bill will be chosen by Triumph fans in a unique online competition. Unsigned bands interested in playing at the event will be able to upload a selection of their best tracks at triumph-live.com where fans can listen to and vote for their favorite acts. The most popular acts in this battle of the bands will then be invited to a live showcase to battle it out for the opportunity to support The Stranglers and Mumford & Sons at Triumph LIVE and to work with the Triumph on several other exciting projects."Motorcyclists are an eclectic bunch and it is important that the music at Triumph LIVE reflects this," commented Paul Stroud, Global Sales & Marketing Director at Triumph. "Mumford & Sons are one of the hottest live acts in the UK and their fusion of indie folk makes them the ideal complement to The Stranglers. Since announcing Triumph LIVE we have been inundated by bands wanting to appear, so we thought that the fairest way would be to give visitors to Triumph LIVE an opportunity to pick who they want to see."Triumph LIVE is a daylong event for all motorcyclists, not just Triumph fans, and families are welcome too. Since the company’s revival in late 1990, Triumph has gone from strength to strength, single-handedly putting the British motorcycle industry back on the map with a range of class-leading motorcycles that are sold around the world. Naturally visitors to Triumph LIVE will be able to see the motorcycles that put the company back on the map, as well as arrange test rides on the 2010 range and watch a packed program of on-track activity that includes races and spectacular stunts. Off-track, there will be a wide range of activities and workshops set to cater for hardcore and casual motorcycle fans alike.Visitors pre-booking their tickets, available at just £24 or around $40 USD from www.triumph-live.com
, will also have included in this ticket price the opportunity to visit Triumph’s state-of-the-art factory in Hinckley, just 20 minutes from Mallory Park.