Dainese has created new leather motorcycle racing suits that Valentino Rossi and Jorge Lorenzo will wear at the upcoming Laguna Seca MotoGP race.
The Laguna Seca Grand Prix takes places next Sunday in California and during the Moto GP race and the Dainese riders will wear a special Fiat livery. The leathers are intended to support the recent news that Fiat Automobiles are re-entering the American market.
If you can remember back this far, Fiat struggled in the USA for nearly thirty years before finally exiting the market about 25 years ago. Today, Fiat is once again a major automotive manufacturer and financially healthier than it’s been in the past.
This impressive comeback is broadly attributed to Sergio Marchionne, who took over in 2004 as CEO for the Fiat Auto Group, who is now preparing the company to celebrate the launch of the new Fiat 500 in the US market.
The 2011 Fiat 500 will likely be the first and only planned Fiat sold in the U.S. until some positive sales results of the Mini-Cooper-like vehicle take hold.
The leathers for this MotoGP race are white, black and yellow and have been customized on the front, back, arms and legs with the photos of the fan faces that took part in a Dainese photo contest.
The fan faces have been printed on the perforated lorica leather of the Dainese suits: the final effect is a very original black and white poster, composed by the stylized faces of the immortalized motorcycle racing fans.