"For the first time since moving the expo to Indianapolis in 1998, Dealer Expo will be centralized under one roof," said Harris. "The newly expanded Indiana Convention Center gives us the opportunity to fully develop our marketplace concepts, and allows attendees to easily find exhibitors and browse product categories to maximize time spent at the show."Expo marketplaces cover a variety of lifestyle and product segments, from parts and accessory categories to business services. Lifestyle hubs will be placed throughout the expo featuring live product demonstrations, internet cafés and lounge areas where attendees can take a break from the hectic show schedule."To further increase the value of Dealer Expo, we are also offering more educational programs than ever before – targeted to all levels of dealership employees in attendance," added Harris. "We feel our education programs are one more piece of ammunition to help dealers increase efficiency and profitability in today’s economy."The 2011 Dealer Expo will take place at the Indiana Convention Center, 1000 South Capitol Ave, in Indianapolis, IN, from Friday, February 18 through Sunday, February 20, 2011. For more information please visit dealerexpo.com.