Sturgis Bike Rally: Legends Ride

Sturgis Kick-Starter

Celebrities, the nation’s top bike builders and riders looking to ride motorcycles for charity will converge in Deadwood August 9 to take part in the 3rd annual Legends Ride.

The Legends Ride takes riders from Historic Deadwood to the Legendary Buffalo Chip in Sturgis through the Black Hills of South Dakota. Riders’ contributions from the Ride benefit the Children’s Home of the Black Hills and the Sturgis Motorcycle Museum and Hall of Fame. In just two years, the Legends Ride has raised nearly $100,000 for these charities.

Special guests confirmed to participate on the 2010 Legends Ride include actor Lorenzo Lamas, reality television star Rupert Boneham, comedic icon Pee-wee Herman (Paul Reubens) and a host of the nation’s top bike builders and industry dignitaries.

“The past couple years have proved that the Legends Ride is the premier charity and celebrity event in motorcycling. We are proud to be part of this worthy cause, and it’s truly amazing to see Rally-goers come forward to be part of this great ride,” said George Milos, Deadwood Chamber of Commerce director. “And now that we’ve established the Ride as a must-do during the Rally, we are only going to see more support.”

The cost of the ride is $150 per person. That tax-deductible fee offers riders the opportunity to join celebrities, world-class bike builders, cigar aficionados and other special guests on a stunning 50-mile ride from historic Deadwood, S.D., to the Legendary Buffalo Chip for the Legends Ride finale, capped by a concert by rockers Buckcherry and legends ZZ Top.

A ticket to the concert is included in the registration. Other perks include free parking in Deadwood and the Legendary Buffalo Chip, food and drinks prior to the concert, meet-and-greet opportunities with master builders and celebrities and a special souvenir gift pack. Registration for the 2010 ride is now open, and space is filling quickly as the Legends Ride heads for its third consecutive sellout.

Also in 2010, the Legend’s Ride reception at the Legendary Buffalo Chip will be highlighted by a special live auction featuring “Method,” a one-of-a-kind custom motorcycle built by Discovery Channel bike builder Michael Prugh and the students of Western Dakota Technical Institute in Rapid City, S.D.

The Legends Ride schedule in Deadwood runs from 11 a.m. to 2:30 p.m. at the Silverado-Franklin Historic Hotel and Gaming Complex on Deadwood’s Main Street. Other Deadwood Legends Ride event locations include the Deadwood Tobacco Company, where riders can enjoy a stogie with tobacconists and avid motorcyclists John and Vaughn Boyd.

The Silverado-Franklin will also showcase the works of top motorcycle and Black Hill’s artists including Marc Lacourciere, Michael Lichter, David Uhl, Eric Herrmann and Kristi Goodell as part of the Buffalo Chip’s 2010 Essential Artists of the Sturgis Rally.

The ride departs Deadwood at 3 p.m. as the convoy heads through the Black Hills and Vanocker Canyon before reaching the Buffalo Chip and a pre-concert reception and auction, which begins at 5 p.m.

The Legends Ride is sponsored by the Deadwood Chamber of Commerce, Deadwood Tobacco Company, Silverado-Franklin Historic Hotel and Gaming Complex, Anheuser-Busch, Inc., Black Hills Harley-Davidson, First Interstate Bank, Hot Leathers, Interstate Battery Systems of America, Inc., Knology, K & G Cycles, Pepsi Cola Bottling Company, Progressive Insurance, the Renewable Fuels Association and Victory Motorcycles.

For more information and to purchase tickets, visit or call (605) 347-9000.


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