Motorcycle Types Adventure / Dual-Sport BMW Opens Riverside California Dealership

BMW Opens Riverside California Dealership

BMW Riverside, CA

BMW Motorrad USA has announced the grand opening of a new dealership – BMW Motorcycles of Riverside, located at 7740 Indiana Avenue, Riverside, California.

The Riverside dealership is home to the complete line of BMW motorcycles, parts, accessories, and rider’s gear and apparel.

"We are committed to providing premium customer service in keeping with the BMW brand," says Dan Schoo, owner of BMW Motorcycles of Riverside. "Our professional and experienced staff is passionate about the sport of motorcycling and the BMW marque. We want to serve as a valuable resource and offer a "club" atmosphere to the growing and diverse range of motorcycle enthusiasts in the Riverside area."

For Mr. Schoo, who has been riding motorcycles since his youth, owning and operating a BMW motorcycle dealership fulfills a decade-long dream and a natural passion. He possesses an engineering background and has numerous patents to his name.

As the founder of several technology startup companies and a former executive in the technology industry, Mr. Schoo has a great appreciation for the advanced technology associated with BMW motorcycles.

He anticipates strong sales due to the long-awaited availability of the production version of the BMW S 1000 RR Superbike, the most powerful and sophisticated sport bike ever produced, as well as continued interest in BMW’s popular enduro and sport touring models: the BMW R 1200 GS, the BMW R 1200 GS Adventure and the BMW R 1200 RT.

"Riverside is a unique location with a vast array of riding opportunities and venues," commented Mr. Schoo. "BMW Motorcycles of Riverside offers riders of many interests a great place to converge."

For more information about BMW Motorcycles of Riverside, visit www.bmwmotorcyclesofriverside.com.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Suzuki 650 V-Twins: New Colors Sneak Peek First Look

It’s always interesting to check into Europe’s latest to see what might appear on dealer showroom floors in the United States. We look at...

2021 Honda Rebel 500 ABS SE First Look (5 Fast Facts)

After an upgrade last year, Honda has more plans for the now-midsize Rebel. There is now a 2021 Honda Rebel 500 ABS—an accessorized version...

Sena SRL2 Review: Bluetooth Communications for Select Shoei Helmets

The Shoei Neotec II is a sweet upgrade from the original Neotec, and it incorporates many improvements. Nic de Sena reviewed the Shoei Neotec...

2021 Ducati Diavel 1260 Lamborghini First Look (12 Fast Facts)

It is virtually impossible to go wrong when combining two iconic brands, such as Ducati and Lamborghini. With the two marques owned by the...

Classic Superbikes by Frank Melling Book Review: Motorcycle History

Frank Melling is an old-school moto journalist and former factory racer. He lives with his wife Carol on a beautiful farm in northwest England....

Harley-Davidson IRONe12 Review (14 Fast Facts)

Electric bicycles are growing in popularity across a broad spectrum of people and a wide array of uses. This is a story about one...