Motorcycle Types Adventure / Dual-Sport BMW Opens Riverside California Dealership

BMW Opens Riverside California Dealership

BMW Riverside, CA

BMW Motorrad USA has announced the grand opening of a new dealership – BMW Motorcycles of Riverside, located at 7740 Indiana Avenue, Riverside, California.

The Riverside dealership is home to the complete line of BMW motorcycles, parts, accessories, and rider’s gear and apparel.

"We are committed to providing premium customer service in keeping with the BMW brand," says Dan Schoo, owner of BMW Motorcycles of Riverside. "Our professional and experienced staff is passionate about the sport of motorcycling and the BMW marque. We want to serve as a valuable resource and offer a "club" atmosphere to the growing and diverse range of motorcycle enthusiasts in the Riverside area."

For Mr. Schoo, who has been riding motorcycles since his youth, owning and operating a BMW motorcycle dealership fulfills a decade-long dream and a natural passion. He possesses an engineering background and has numerous patents to his name.

As the founder of several technology startup companies and a former executive in the technology industry, Mr. Schoo has a great appreciation for the advanced technology associated with BMW motorcycles.

He anticipates strong sales due to the long-awaited availability of the production version of the BMW S 1000 RR Superbike, the most powerful and sophisticated sport bike ever produced, as well as continued interest in BMW’s popular enduro and sport touring models: the BMW R 1200 GS, the BMW R 1200 GS Adventure and the BMW R 1200 RT.

"Riverside is a unique location with a vast array of riding opportunities and venues," commented Mr. Schoo. "BMW Motorcycles of Riverside offers riders of many interests a great place to converge."

For more information about BMW Motorcycles of Riverside, visit

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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