News An inside look at Royal Enfield

An inside look at Royal Enfield

Company Video

Originally known as just "Enfield", Royal Enfield India was set-up in 1955 when it started receiving 350cc bikes in kits from the UK and assembling them in Chennai, India. Eventually the entire bike was manufactured in India and a couple of years later Enfield started manufacturing the 500cc Bullet.

By local comparison, its sheer power, unmatched stability, superior riding comfort and rugged good looks, the Bullet dominated and continues to dominate the Indian roads. It is the dream choice of many motorcyclist in India with even the Indian Army and Police endorsing the Bike.

This narrated video is an interesting look into Royal Enfield in India. It has some great shots of the Royal Enfield factory and the Royal Enfield brand store in Chennai, with all of their modern amenities.

The narrator also gives some good insight into the modern processes Royal Enfield Motors is using to continually improve quality while maintaining an attractive price point.


Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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