Motorcycle Types Adventure / Dual-Sport Royal Enfield... Bike Week demos

Royal Enfield… Bike Week demos

Royal Enfield, the world’s oldest motorcycle brand, has announced a new series of events designed to allow consumers and enthusiasts nationwide to experience its new classically-inspired, yet thoroughly modern and reliable, Royal Enfield Bullet motorcycle line.

Called the "Royal Enfield Experience", the tour is designed to immerse participants in a complete brand experience in the form of an exciting and informative company-sponsored event. Tour events are scheduled to take place in key markets across the United States throughout the year.

"Our objective is to give consumers who are searching for a new motorcycle that delivers style, reliability, value and fun an opportunity to fully experience the new Royal Enfield. Few people know about us and even fewer have had the opportunity to experience these outstanding new motorcycles firsthand. We would like to share our story and product with them and this tour will help us do just that," says Kevin Mahoney, President of Royal Enfield USA.

The Royal Enfield Experience will demonstrate and introduce features of the modern Royal Enfield Bullet motorcycle line, which has recently gained a broader consumer audience thanks to broad engine and design enhancements introduced in the last year. The event also aims to introduce the heritage and rich history of the Royal Enfield marque to enthusiasts newly included in the Bullet’s expanded consumer base.

The event culminates in a 45 minute adventure ride and allows interested consumers to talk directly with nearby dealers and members of the Royal Enfield USA management team. "We’re a motorcycle company with motorcycle riders at the helm. We want our customers to know that and to know us", says Ron Greene, VP of Sales for Royal Enfield.

The "Royal Enfield Experience" will kick off during Daytona Bike Week. The inaugural event will be hosted by Scooter Superstore of America / Royal Enfield of Daytona, located at 1459 North US Highway 1 in Ormond Beach and will include an adventure ride through the Tomoka State Forest. The dates of the event are March 2-6 from 10am to 5pm.

Future stops for the Royal Enfield Experience tour are scheduled for Americade, Laconia Bike Week and Sturgis, with additional stops and details to be announced throughout the year.


Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Moto Guzzi V7 Stone 100th Anniversary First Look

Back in December, we gave you a first look at the new 2021 Moto Guzzi V7 lineup. The big news was an increase in...

2022 Triumph Bonneville Bobber First Look (11 Fast Facts)

The 2022 Triumph Bonneville Bobber enjoys a wide range of updates that include functional and aesthetic. The changes are, in part, to meet Euro...

2021 MV Agusta Dragster RR SCS RC First Look (9 Fast Facts)

The 2021 MV Agusta Dragster RR SCS RC is the new flagship of the urban-brawling Dragster lineup. The RC stands for Reparto Corse, and...

2022 Triumph Bonneville T100 First Look (9 Fast Facts)

The Triumph Bonneville T100 gets a more powerful and higher-revving motor for 2022,  along with a lighter chassis and upgraded suspension as the British...

2022 Triumph Street Twin First Look (7 Fast Facts)

The best-selling Triumph Street Twin is back with motor changes to meet Euro 5 standards, upgraded styling, and a classy new variant. Let’s take...

2021 Harley-Davidson Pan America 1250: 150 HP ADV [17 Fast Facts]

Harley-Davidson officially unveiled Monday its all-new adventure touring motorcycles, the 2021 Pan America 1250 and Pan America 1250 Special. The Motor Company released all the...