Motorcycle Types Cruiser MV Agusta Group | EICMA Motorcycle Show

MV Agusta Group | EICMA Motorcycle Show

2010 MV Agusta

It was a great success for MV Agusta Group at the 67th International Motorcycle Show which ended last Sunday at the exhibition centre in Milan. This show and success is hot on the heels of the news that Harley-Davidson would divest the MV Agusta Group.

Fervour was felt at the MV Agusta and Cagiva stand. A by large audience seemed to be fascinated for the first live viewing of the new 2010 MV Agusta F4 and 2010 MV Agusta Brutale. The 2010 MV Agusta F4, in its technical and aesthetical contents, is the extreme synthesis of sportsmanship, performances and design.

The MV Agusta Brutale, presented in double version: 990 R and 1090 RR, renovates and enriches the technological contents with a strong personality and the distinctive style of the bike that has by now become an icon of Made in Italy in the world.

The new models have been so appreciated as to collect orders by far higher than the expectations in the few days of the event. The great success was therefore confirmed with the real interest of the sales network, of the customers and of the passionate audience. The guests, passionate of the MV Agusta brand, were so many who visited our stand.

Among the most cheered guests were the ever much awarded rider Giacomo Agostini, the showgirl Belen Rodriguez, Prince Emanuele Filiberto of Savoy and the football World Champion Marco Materazzi.


Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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