Yamaha counters attacks on the Rhino

Yamaha Motor Corp., U.S.A., in support of the TruthAboutRhino.com Web site, has launched the Rally Around the Rhino widget – an icon available for downloading onto any online site or page with a direct link to www.TruthAboutRhino.com. The Rally Around the Rhino widget enables off-road enthusiasts and their online community friends show their support for the Rhino and the entire Side-by-Side (SxS) industry.

"Since launching the TruthAboutRhino.com we have seen a tremendous positive response from our customers, dealers and the entire off-road industry," said Steve Nessl, Marketing Manager for Yamaha’s ATV & SxS Group. "Our customers are the people who support the Rhino the most, and the Web site gives them a home for their collective voice – one the general news media and other parties outside of the industry have yet to recognize. By downloading the new Rally Around the Rhino widget, our fans can help us educate the general public and combat some of the negative and inaccurate information that’s out there."

The site was created to provide accurate information about Yamaha and its Rhino SxS vehicles, to combat the recent flurry of inaccurate information and negative advertisements targeting the vehicle, and to encourage Rhino customers and the off-road industry to show their support for the SxS segment as a whole.

By adding the Rally Around the Rhino widget to any online media site including personal blogs, Web sites or FaceBook and My Space pages, fans can show their support and link to up-to-date information regarding the Truth About Rhino. Yamaha also recently updated the Truth About Rhino Web site with RSS feed capabilities. Visit the site and sign up today to begin receiving updates directly into your reader or browser regarding the Yamaha Rhino.