Ultimate Sacrifice Appreciation launch new apparel line (photo)
Ultimate Sacrifice Appreciation, (U.S.A.) launched their new product line at the Lobster Pound during Laconia Bike Week and had a great response to their new Lock and Load line of apparel as well as their custom military themed Dirico Motorcycle with their patent pending derby and points cover. The whole intention of U.S.A. is to raise money and awareness to help returning veterans re-acclimate to civilian life through sales of military themed apparel and accessories. The Laconia event raised $2500 for www.operationhomefront.net, which raises and allocates money and resources to returning veterans for everything from re-acclimation services to basic necessities and everything in between.
Recent studies have shown that a large number of veterans returning from Iraq and Afghanistan are in need of emotional support and care. The transition back into civilian life can often be difficult and wrought with challenges. U.S.A. plans to attend numerous motorcycle related events to raise funds to help these returning veterans. They have teamed up with Operation Home Front to make sure that as many soldiers who have protected our freedom will be able to access these much needed services.
"We were really excited to have Rick Campbell from Operation Home Front at the booth to field questions about his organization. It was great to have an active soldier as a resource and we look forward to many more events supporting them." Said Michael Pivero a former Marine and partner in U.S.A. Lock and Load.
U.S.A. purchased a new "Retro" model from Dirico Motorcycle Co, a company partially owned by Steven Tyler of Aerosmith, a few months ago and customized it with details that will enhance its patriotic theme and highlight new U.S.A. parts and accessories. "The bike design includes a 3D Bronze rendering of soldiers on the tank and our own interchangeable patent pending ‘Lock & Load’ logo on the derby cover and points cover which were very well received. The best part is that we are donating a healthy portion of each sale to Operation Homefront." Said Larry Weymouth.
Ultimate Sacrifice Appreciation is the brainchild of Boston native Jeweler Larry Weymouth. He became aware of how many returning soldiers were experiencing numerous re-acclimation problems and came up with the idea to produce military based products and donate a portion of the proceeds to charities that help returning veterans. Larry found some partners, a Marine, a financial services person, a businessman, and a CEO that were all committed to the cause and willing to invest their own time, knowledge and money into the project. It has been a huge success because most people want to support the men and women who protect our freedom. Further information on U.S.A. and their Lock and Load clothing line can be found at www.usalockandload.com