Motorcycle Types Cruiser Harley-Davidson NBA Time: Milwaukee Bucks Sponsorship (Video)

Harley-Davidson NBA Time: Milwaukee Bucks Sponsorship (Video)

Harley-Davidson NBA Time (Video)

Throughout its 114 years of producing iconic motorcycles, Harley-Davidson has partnered with many organizations outside of the moto industry, from the U.S. Military to ESPN X-Games.

The Motor Company’s latest venture outside the realm of typical motorcycling is a sponsorship with an NBA basketball team—from Milwaukee, of course.

Harley-Davidson has reached a multiyear global agreement with the Milwaukee Bucks; the team’s jerseys will feature Harley’s black, orange and white bar and shield logo through the 2017-2018 NBA seasons.

Harley-Davidson NBA Time: Milwaukee Bucks SponsorshipThe Bucks jersey sponsorship was approved as part of a three-year pilot program by the NBA Board of Governors in April 2016.

“It’s a perfect fit for Harley-Davidson and the Bucks, two international brands with deep Milwaukee roots, to join together through this partnership,” said Matt Pazaras, Milwaukee Bucks Senior Vice President, Business Development and Strategy.

“Harley evokes as much passion among its riders as the Bucks do for our fans. And with that passion, along with its iconic logo and what it represents, Harley is the coolest brand for our players to sport during games.”

Harley Street 750 next to Milwaukee Bucks NBA“At Harley, our goal is to grow the sport of motorcycling across the country and around the world while building the next generation of riders,” said Sean Cummings, Harley-Davidson Senior Vice President, Global Demand.

“Our sponsorship with the Milwaukee Bucks not only unites two of the world’s favorite sports, it activates our brand in relevant ways to new, young adult audiences across the U.S. and around the world in over 200 countries and territories. We’ve been part of the fabric of this community since 1903 so it’s only natural that our brand is woven into the fabric of the Bucks jerseys.”

In addition to the jersey patch that measures 2.75 by 2.09 inches, Harley-Davidson will also be integrated into highly visible Bucks team platforms including:

  • The patch will be visible in the Bucks mobile app, through Bucks social channels and on Bucks.com via in-game highlights and video features.
  • The Harley-Davidson jersey patch has the potential to receive over two billion impressions annually globally across the Bucks and NBA broadcast, video and digital platforms.

Jerseys purchased at the Bucks Pro Shop will include the Harley-Davidson patch.

Milwaukee Bucks and Harley-Davidson

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Daytona Fantasy Supercross Tips (16 Fast Facts)

The Daytona Supercross is the midway point in the 2021 Monster Energy Supercross Championship Series. There are eight rounds in the book, and there...

BMW Motorrad International GS Trophy Comes To Europe For 2022

For the first time since its 2008 debut, the BMW Motorrad International GS Trophy competition will be held in Europe. Located above the northeast...

Ultimate Motorcycling Editor’s Letter, March 2021: Vive l’automatique!

Testing the 2021 Honda Rebel 1100 DCT for this issue reminded me of something fundamental—motorcycles need to be accessible to new riders. Although we’ve...

Lieback’s Lounge: FTR—The Savior From Winter Misery?

When I found myself cleaning the tire treads on my Multistrada 1200, I knew the winter madness had returned.

2022 Triumph Bonneville Speedmaster First Look: New Fork and More

The 2022 Triumph Bonneville Speedmaster gets a more responsive motor with additional midrange power from the vertical-twin 1200HT engine. The powerplant also meets Euro...

Avon Tyres + Blood Bikes = Motorcycles Saving Lives

We’ve all heard of blood banks, but this is the first time we have heard of blood bikes. Leicestershire & Rutland Blood Bikes is...