Throughout its 114 years of producing iconic motorcycles, Harley-Davidson has partnered with many organizations outside of the moto industry, from the U.S. Military to ESPN X-Games.The Motor Company’s latest venture outside the realm of typical motorcycling is a sponsorship with an NBA basketball team—from Milwaukee, of course.
Harley-Davidson has reached a multiyear global agreement with the Milwaukee Bucks; the team’s jerseys will feature Harley’s black, orange and white bar and shield logo through the 2017-2018 NBA seasons.The Bucks jersey sponsorship was approved as part of a three-year pilot program by the NBA Board of Governors in April 2016.“It’s a perfect fit for Harley-Davidson and the Bucks, two international brands with deep Milwaukee roots, to join together through this partnership,” said Matt Pazaras, Milwaukee Bucks Senior Vice President, Business Development and Strategy.“Harley evokes as much passion among its riders as the Bucks do for our fans. And with that passion, along with its iconic logo and what it represents, Harley is the coolest brand for our players to sport during games.”“At Harley, our goal is to grow the sport of motorcycling across the country and around the world while building the next generation of riders,” said Sean Cummings, Harley-Davidson Senior Vice President, Global Demand.“Our sponsorship with the Milwaukee Bucks not only unites two of the world’s favorite sports, it activates our brand in relevant ways to new, young adult audiences across the U.S. and around the world in over 200 countries and territories. We’ve been part of the fabric of this community since 1903 so it’s only natural that our brand is woven into the fabric of the Bucks jerseys.”In addition to the jersey patch that measures 2.75 by 2.09 inches, Harley-Davidson will also be integrated into highly visible Bucks team platforms including:
The patch will be visible in the Bucks mobile app, through Bucks social channels and on Bucks.com via in-game highlights and video features.
The Harley-Davidson jersey patch has the potential to receive over two billion impressions annually globally across the Bucks and NBA broadcast, video and digital platforms.
Jerseys purchased at the Bucks Pro Shop will include the Harley-Davidson patch.
This week we ride two genre-departing motorcycles from the established American manufacturers. Jess McKinley gives us his thoughts on the all new Harley-Davidson Pan America Special, and Ron Lieback gives his on Indian’s latest version of the FTR 1200 S.