News Motorcycle Industry News Royal Enfield to Acquire Ducati? Rumors Have Started

Royal Enfield to Acquire Ducati? Rumors Have Started

Royal Enfield to Acquire Ducati?

The rumor mill is churning within the motorcycle acquisitions world. Some major business-based publications are reporting that Royal Enfield is in sales talks with Ducati Motor Holding.

Royal Enfield, which is owned by Indian automaker Eicher Motors based in New Delhi, allegedly approached Ducati in hopes of buying the Italian motorcycle manufacturer. Reports say Ducati has entrusted the banking agency Evercore for options of the sale, which is around €1.5 billion.

Royal Enfield to Acquire Ducati?
Ducati Multistrada 950

Ducati, which was bought out by Volkswagen in 2012, had a record-breaking year in 2016, selling over 55,000 motorcycles to customers worldwide. Growth was positive across all markets, including in America, which is Ducati’s largest market where nearly 8,800 bikes were sold.

Ducati, which is present in 90 countries and employees around 1,600 employees, is looking to build upon those numbers in 2017 with the release of seven new models:  the revised Monster 1200, Monster 797, Multistrada 950, SuperSport, 1299 Superleggera, Cafe Racer and Desert Sled.

If the buyout occurs, Royal Enfield can strengthen its sales by using Ducati’s business-building model. Royal Enfield, which was established in 1893, making it one of the oldest motorcycle companies,  currently has joint venture relationships with Swedish car manufacturer Volvo and Indian Motorcycle parent company Polaris.

The news arrives after Volkswagen’s diesel emissions scandal, which costs the Germany-based company in the neighborhood of $18 billion.

Emails were sent to Eicher Motors CEO Siddhartha Lal, but we have yet to receive a reply.

Royal Enfield to Acquire Ducati? Rumors Have Started
Royal Enfield Bullet 500

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Kawasaki Ninja ZX-10R and ZX-10RR: All New (15 Fast Facts)

Kawasaki has totally revamped its 2021 Ninja ZX-10R and ZX-10RR superbikes. The motorcycles, built with input from Kawasaki Racing Team (KRT), won the past...

2021 Kawasaki KLX300SM First Look with Specs (6 Fast Facts)

Adding to the KLX300R and all-new KLX300 dual-sport, Kawasaki has completed it's 2021 KLX lineup with an unexpected motorcycle. Meet the 2021 Kawasaki KLX300SM,...

2021 Kawasaki KLX300 First Look (5 Fast Facts)

From the moment we rode the 2020 Kawasaki KLX300R, we were crossing our fingers that we would see a dual-sport version. It took only...

2021 Honda Trail 125 Review (17 Fast Facts On- and Off-Road)

Honda continues to mine its archives for fun, approachable, small-displacement motorcycles with the release of their cool-as-a-Swiss-army-knife 2021 Honda Trail 125 ABS. This is...

1957 Gilera Extra Rossa 175 by Machine 1867: The Inside Story

“I really liked the look of the engine,” Edi Buffon of Machine 1867 explains, “and I thought I’d make something really interesting from it.” The...

2021 BMW S 1000 R First Look (16 Fast Facts + Specs and Photos)

Last year, the BMW S 1000 RR superbike enjoyed a major overhaul. The 2021 BMW S 1000 R upright naked sportbike gets much the...