Motorcycle Types Adventure / Dual-Sport Long Beach BMW Motorcycles: 1st to Offer BMW Virtual Reality Experience

Long Beach BMW Motorcycles: 1st to Offer BMW Virtual Reality Experience

BMW Virtual Reality Experience

Virtual reality has hit the mainstream for Long Beach BMW Motorcycles. The SoCal dealership is the first to offer the new BMW Virtual Reality Experience in its showrooms.

The VR machine allows customers to virtually test ride a variety of BMW motorcycles without leaving the showroom, from the track-savvy S 1000 RR to the best-selling R 1200 GS to the urban-hungry R nineT.

“We are always looking for ways to get more non-riders interested in motorcycles,” explained David Lindahl, Long Beach BMW Motorcycles Owner and Sales Manager. “There is certainly no substitute for the feeling you get when you’re on a bike, but for people who haven’t yet learned how to ride it’s a fun way for them to see what they’re missing.”

Users of the BMW Virtual Reality Experience, which is also being used by California Motorcyclist Safety programs, wear an Oculus Gear VR headset for 360-degree visuals, while over-ear headphones provide high-quality sound. A Subpac wearable subwoofer completes the fully immersive experience by transmitting the feeling of the roaring engine to the user.

Long Beach BMW Motorcycles Owner and General Manager Charles Berthon adds, “The virtual reality experience definitely appeals to non-riders, but even seasoned motorcyclists are enjoying it. For a lot of people this is their first time experiencing media in this format, so we’re excited to be able to offer this program and get people excited about riding motorcycles.”

For additional information, visit Long Beach BMW Motorcycles.

Long Beach BMW Motorcycles: 1st to Offer BMW Virtual Reality Experience
BMW Virtual Reality Experience

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

2020 KTM 890 Duke R Inside Look (15 Fast Facts)

After much teasing, we are finally getting an inside look at the 2020 KTM 890 Duke R. Although it’s an all-new model, look at it as a track-ready 790 Duke.

2020 BMW F 900 R Review (15 Fast Facts)

Compared to the 800 R it replaces, the 2020 BMW F 900 R is more power and the ergonomics have taken a turn toward performance. Here's our review.

2020 KTM 390 Duke Buyer’s Guide: Specs & Price

Based on KTM’s track-focused RC 390, the 2020 KTM 390 Duke is a real-world sport motorcycle that is enticing to those who love light...

2013-2017 Triumph Trophy SE Recall: Front Brake House Issues

Calling all 2013-2017 Triumph Trophy SE A1 and SE Launch motorcycle owners. Triumph Motorcycles America has recalled 1585 of these models due to front-brake...

Dunlop Dragmax First Look: Drag Racing Motorcycle Tire

Dunlop has a wide range of motorcycle tires in its lineup, from the slow-going D803GP for trials bikes to the MotoAmerica-ready KR448 slick. Filling...

2020 BMW R nineT Pure Buyer’s Guide: Specs & Price

It’s back to basics with the 2020 BMW R nineT Pure. That minimalist attitude has allowed BMW to bring the R nineT Pure to the showroom for less than $10k.