News MV Agusta USA Optimistic About Future | Restructuring Update

MV Agusta USA Optimistic About Future | Restructuring Update

MV Agusta USA Future

MV Agusta’s 2017 restructuring plan is at full throttle, especially for its North American market.

The Varese-based brand announced a restructuring plan in March 2016 to alleviate its $45 million debt, which was mostly absorbed by suppliers. This led to an investment by technology company Black Ocean Group, which is underway.

In January, the North American branch, MV Agusta USA, appointed Urban Motor Group to lead the brand’s relaunch in the USA. The focus will be on increased customer confidence and appreciation of the MV Agusta brand.

[Read an interview with Urban Motor Group discussing the MV Agusta USA Relaunch]

MV Augusta USA Optimistic About Future | Restructuring Update
2017 MV Agusta Brutale 800

During the first quarter of 2017, MV Agusta secured orders for new Brutale 800 naked motorcycles, which have begun entering the country, and entered two F3 675s in the 2017 Daytona 200. MV Agusta will also announce a press bike schedule soon.

MV Agusta says “We are confident that MV Agusta will continue to grow stronger in North America and the latest news from Varese, Italy (see below) only goes to assure that the company has the strength to support MV Agusta USA initiatives and will continue to build extraordinary high-performance motorcycles.

“In upcoming press releases, we will provide more information on a soon-to-be launched Roadside Assist program, Dealer Demonstrator program, new MV Agusta USA staff and the new MV Agusta USA Californian office.”

MV Agusta Black Ocean Group Investment News

MV Agusta has received approval from the Court of Varese for the industrial plan put forward with the backing of international investment company Black Ocean Group on 17 November 2016.

The plan included a binding agreement made for a capital increase in the Italian motorcycle maker with the aim of consolidating MV’s leadership in the production of high-end motorcycles.

Black Ocean, which is part of the international holding Ocean Group, is an investment group with offices in New York, London and Luxembourg. The company has invested and built a diverse group of businesses spanning technology investments, private aviation, real estate, agriculture and now one of the world’s most iconic motorcycle brands.

“In the last 12 months, the implemented measures have brought MV Agusta back in positive cash flow generation, allowing the company to accomplish the targets set in its plan and to consistently support product development and consolidation of our main markets,” says MV Agusta owner/CEO Giovanni Castiglioni.

“MV Agusta has a completely new product line, born from five years of heavy investments that, along with our iconic brand, represent the key elements to support our growth and our clients demand.”

Ultimate Motorcycling Editor’s Letter, March 2021: Vive l’automatique!

Testing the 2021 Honda Rebel 1100 DCT for this issue reminded me of something fundamental—motorcycles need to be accessible to new riders. Although we’ve...

Lieback’s Lounge: FTR—The Savior From Winter Misery?

When I found myself cleaning the tire treads on my Multistrada 1200, I knew the winter madness had returned.

2022 Triumph Bonneville Speedmaster First Look: New Fork and More

The 2022 Triumph Bonneville Speedmaster gets a more responsive motor with additional midrange power from the vertical-twin 1200HT engine. The powerplant also meets Euro...

Avon Tyres + Blood Bikes = Motorcycles Saving Lives

We’ve all heard of blood banks, but this is the first time we have heard of blood bikes. Leicestershire & Rutland Blood Bikes is...

2021 Moto Guzzi V7 Stone 100th Anniversary First Look

Back in December, we gave you a first look at the new 2021 Moto Guzzi V7 lineup. The big news was an increase in...

2022 Triumph Bonneville Bobber First Look (11 Fast Facts)

The 2022 Triumph Bonneville Bobber enjoys a wide range of updates that include functional and aesthetic. The changes are, in part, to meet Euro...