Community Classic and Custom Motorcycles Ducati Museum Renovated for 90th Anniversary | Ceremony Photos & Video

Ducati Museum Renovated for 90th Anniversary | Ceremony Photos & Video

Ducati Museum Renovated – Photos & Video

 CEO Claudio Domenicali with Italian Premier Matteo Renzi and Monster 900 at new Ducati Museum
CEO Claudio Domenicali with Italian Premier Matteo Renzi and Monster 900 at new Ducati Museum

From World Ducati Week to the release of the 1299 Panigale S Anniversario, Ducati held nothing back while celebrating its 90th Anniversary (1926-2016).

Throughout the year, Ducati also renovated its museum (Ducati Museo), which is part of the Italian company’s headquarters in the Borgo Panigale quarter of Bologna. And this week, Ducati held an inaugural ceremony to reopen Ducati Museo with some of Italy’s finest.

[Read about our visit to Ducati Museo]

During the ceremony, Ducati CEO Claudio Domenicali was joined by Italian Prime Minister Matteo Renzi, President of the Emilia-Romagna Region, Stefano Bonaccini, and the Mayor of Bologna, Virginio Merola.

“The restructuring of our Museum is a very important and significant event for our company and for all the Ducatisti fans who follow and appreciate our brand and our bikes across the globe,” Domenicali says.

Ducati Museum 916 Room 3
916 queen of Room 3 of new Ducati Museum

“To have the honor and the privilege of officially opening the facility in the presence of our Prime Minister, Matteo Renzi, makes us particularly happy and proud. We wanted to renovate this museum as a tangible sign of the vitality and strength of a company that is celebrating its 90th anniversary and looking to the future. Never before has Ducati been able to compete and achieve such results on the markets and on track, while also positioning itself for continued growth in the future”.

The Ducati Museo, which welcomes 40,000 visitors annually, was restructured with a new layout, and is dominated by white.

Speaking of the layout, Ducati says “Each bike included in the collection is treated and presented as a true work of art, a story told using a language composed of shapes and colors, and enhanced by dedicated installations. The exhibitions, installations and colors all contribute to presenting the fundamental values of the Ducati brand, or rather style, sophistication and performance. With its new look, the Ducati Museum provides a journey through the company’s legendary history, where every bike is conceived, designed and created to provide unique emotions.”

The Ducati Museo now features a three-part narrative:

  • History of Ducati production bikes and the social and cultural context in which they are conceived.
  • Racing history with exhibits including race bikes and winners’ trophies.
  • “Ducati moments,” or rather those facts, people and technological innovations that have contributed to Ducati’s history, including, of course, the “Ducati heroes,” the most representative riders who, on board Borgo Panigale bikes, have written key chapters of motorcycle racing history.

All together, 44 motorcycles are represented (26 race, 18 road), and all production bikes are subdivided into four rooms.

Represented on each bike is a story of its creation and the people involved. Here’s an example of the 916 story: “the DNA structure that accompanies the Ducati 916, a symbolism to represent the Ducati brand’s founding values, expressed in a superlative way by the stylistic and technical work of art created by Massimo Tamburini, the undisputed forefather of a new generation of sports bikes.”

For a virtual tour, visit Ducati Museo.

Ducati Museum Renovated – Photo Gallery

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

24 of the Best Retro Motorcycles For Under $10k (2020 Models)

Although going retro can be expensive when buying a new motorcycle, there are plenty of excellent wallet- and credit-friendly choices in the visually appealing...

Harley-Davidson Screamin’ Eagle 131 Crate Engine Unveiled for Tourers

Harley-Davidson has unveiled its newest Screamin' Eagle crate engine - one that makes the popular 120R crate motor seem small in size. Meet the Screamin'...

Triumph Partners With Bajaj Auto: New Models Coming

Britain’s Triumph Motorcycles and India’s Bajaj Auto Limited will be working together to produce Triumph motorcycles in the 200cc to 750cc range. The two...

2019 Yamaha Niken GT Two-Up Test: Passenger-Friendly Motorcycle

We’ve reviewed the quirky-looking 2019 Yamaha Niken GT a couple of times, and comprehensively covered the technical side of the three-wheel motorcycle. Based on...

2020 Triumph Thruxton RS Test: Retro-Modern Motorcycle

The city of Albufeira is a sight for travel-weary eyes. Located in the Algarve region of Portugal on the Mediterranean coast, I dare say...

2020 MotoGP Schedule: 20-Round FINAL Calendar (Dates, Circuits, Tests)

Dorna has finalized the 2020 MotoGP schedule, which features some significant changes over the 2019 calendar. The 2020 MotoGP calendar grows one round to 20...