Hal’s Harley-Davidson General Mayhem is the ‘Custom King’

Hal's Harley-Davidson General Mayhem is the 'Custom King'
Hal's General Mayhem

Harley-Davidson General Mayhem | Custom King Contest Winner

Hal's Harley-Davidson General Mayhem is the  'Custom King'
Hal’s General Mayhem

Competition is a great way to foster innovation and quick thinking, but when its all said and done, everyone involved is in it for the win. Weeks ago, America was first told of the “Custom King” competition presented by Harley-Davidson. After six rounds of bike-to-bike battles, fans supported Hal’s Harley-Davidson’s “General Mayhem” every step of the way.

The creators are based out of New Berlin, Wis., and for those keen to the Harley world, this is a build that we don’t get to see often. “General Mayhem” can only be described as an American V-twin dual-sport bike that looks like it can handle street and trail alike.

“Our vision was a modern day dual-sport bike with an edgy, minimalist look that would appeal to millennials, hooligan riders or the young at heart,” said Bud Curtis, team lead at Hal’s Harley-Davidson. “We are proud to have built the General Mayhem, our take on a Sportster that we hope can be enjoyed by the masses.”

This marks the second year of the Custom Kings competition. I always love competitions like this as it pits all U.S. dealerships against one another, inviting them to churn out a unique motorcycle in their image. In this case, the competition was centered on the Sportster.

Initially, entries were scored by the H-D styling team based on some well-rounded criteria, ranging from quality, fit and finish; use of paint and technique; and lastly, how the teams utilized Harley-Davidson Genuine P&A. Once they’d made it through that test, the real challenge lay ahead: winning the votes of motorcycle fans across the US.

Featuring dual headlights, a 1200cc engine conversion kit with finely tuned exhaust and a fabricated tank with padded inserts, anyone who straddles the General Mayhem will be able to have plenty of fun in any condition.

“Customization is an expression of our riders’ individuality, so it only made sense for our fans to select the Custom Kings winner,” said Dino Bernacchi, Harley-Davidson U.S. Marketing Director. “We were thrilled by the response from dealers across the country, and Hal’s Harley-Davidson served up a striking design that challenged the status quo and took the artistry and quality of the Sportster SuperLow to new heights.”

Hal’s did things right and invited the local New Berlin high school to lend a hand in the process. The result was the New Berlin high school BUILD Team. Working hand and hand as part of the national BUILD Challenge, the team and their trusted mentors utilized the Custom Kings built for the best reasons out there – supporting education and our youth.

The other seven finalists vying for the title with Hal’s Harley-Davidson were:

  • Four Rivers Harley-Davidson, Paducah, Ky.
  • Independence Harley-Davidson, College Station, Texas
  • Schaeffer’s Harley-Davidson, Orwigsburg, Pa.
  • Southside Harley-Davidson, Virginia Beach, Va.
  • Toledo Harley-Davidson, Toledo, Ohio
  • Yellowstone Harley-Davidson, Belgrade, Mont.
  • Zylstra Harley-Davidson, Ames, Iowa

Hal’s Harley-Davidson took home a nice shiny trophy that can rest easily in their case, not to mention the bragging rights as being one of the few dealerships savvy enough to create such a bike. To commend their efforts, Hal’s Harley-Davidson picked up an all-expense paid trip with a VIP tour of the Harley-Davidson’s Corporate Headquarters, dinner at MOTOR Bar & Restaurant and a VIP tour of the Harley-Davidson Museum where they’ll see their winning bike on display during the Custom Bike Show/Milwaukee Rally in September. General Mayhem will have to put up with the glitz and glamor of the charmed life for a little while longer because it’ll be on display until Nov. 1, 2016.

Visit Harley-Davidson Custom Kings for more information on the Custom Kings Sportster Motorcycle Customization Contest.