Harley-Davidson 2nd Quarter 2015 Sales Report

Harley-Davidson 2nd Quarter 2015 Sales Down 1.4%
2015 Harley-Davidson Street Glide

In April, Harley-Davidson decided to lower motorcycle shipments due to “currency-driven competitive pressures in the U.S. and the company’s commitment to manage supply in line with demand.”

As a result, second-quarter income (net after business expenses) and motorcycle sales were down. Harley-Davidson 2nd Quarter 2015 income was $299.8 million compared to $354.2 million for the same quarter of 2014.

The Motor Company shipped 85,172 motorcycles in the second quarter compared to 92,217 in the same quarter of 2014, which resulted in a 1.4-decrease in sales.

“In the face of a tough competitive environment, driven mostly by currency and greater competitive activity, we are leveraging our many strengths and meeting the challenge head on,” says Matt Levatich, President and Chief Executive Officer, Harley-Davidson, Inc., speaking of the Harley-Davidson 2nd Quarter 2015 report.

“Our actions during the quarter have had a positive impact. We are encouraged by the momentum at retail as the quarter progressed, both in the U.S. and internationally.”

“We are confident in the strength of our business and the strategies we have in place to maintain our industry leadership and grow our business over the long term.

“Our singular focus on the customer through unrivaled products, unique experiences and our expanding dealer network is the bedrock we are building on to continue to grow our reach and impact with customers across the globe.”

Harley reports that in the U.S., Harley-Davidson dealers sold 57,790 new motorcycles in the quarter compared to sales of 58,225 in Q2 of 2014.

In international markets, dealers in the Harley-Davidson 2nd Quarter 2015 sold 31,141 new motorcycles during the second quarter compared to 31,993 motorcycles in the year-ago period, with sales up 16.6 percent in the Asia Pacific region and down 8.9 percent in the EMEA region, 2.6 percent in the Latin America region and 9.9 percent in Canada.

Year-to-date in 2015, Harley-Davidson said its dealers sold 145,592 new Harley-Davidson motorcycles worldwide compared to 147,633 motorcycles in the year-ago period, with retail unit sales down 0.7 percent in the U.S., up 7.8 percent in the Asia Pacific region, and down 7.7 percent in the EMEA region, 1.2 percent in the Latin America region and 4.8 percent in Canada compared to the year-ago period.

Through six months, the company shipped 164,761 motorcycles to dealers and distributors worldwide, a 4.7 percent decrease compared to the year-ago period.