Harley-Davidson Highway Runaways Ride
Renowned photographer Lana MacNaughton is leading a trek across America that celebrates the female rider – the Highway Runaways Ride.
MacNaughton – known for her motorcycle photography work, which includes the “Women’s Moto Exhibit,” will depart Brooklyn, N.Y., with four of her closet female friends, and ride to San Francisco aboard Harley-Davidson motorcycles.
The four-week tour, which begins July 3, also occurs as Harley-Davidson celebrates “100 years of strong and confident women riders.
“The Highway Runaways Ride is inspired by the infamous Avis and Effie Hotchkiss ride in 1915, when the mother and daughter became the first women to ride their Harley-Davidson motorcycle across the U.S.,” Harley says.
“Many women have blazed their own trail in the sport of motorcycling, and MacNaughton leads a modern day celebration of how women riders are unleashing their rebellious spirit and living life on their terms. Like the Hotchkiss ride 100-years ago, the Highway Runaways Ride is also being powered by Harley-Davidson.”
Following is from the official Harley-Davidson press release:
Specializing in the photography of the modern-day female motorcyclists, MacNaughton has dedicated her career to capturing and revealing the courageous and beautiful women who live to ride. During the 4,500-mile trek, MacNaughton will collect stories from women riders and take photographs of those who share her passion for the open road.
“This ride embodies the spirit of strong and powerful women. Riding a Harley is about escaping the authority and the structure of mundane life; running away is our dream and it has now become our reality,” MacNaughton says.
Through the Highway Runaways Ride, MacNaughton and her friends are exhibiting their freedom and independence on two-wheels, and they aren’t the only ones riding Harleys to exhibit their strong and powerful spirit. In a survey commissioned by Harley-Davidson, a majority of women riders said that motorcycling made them happier, more confident and feel sexier. MacNaughton is providing a glimpse into motorcycling on these terms, using her camera to capture experiences along way. The pictures will be posted on both Lana and Harley-Davidson’s social media channels at @womensmotoexhibit and @harleydavidson, using #hwyrunaways.
A Highway Runaways Kickoff Party takes place on July 2, at The Shop in Brooklyn, 234 Starr Street. The party, presented by Harley-Davidson, starts at 5:30 p.m. and lasts until close. The night features bands, bikes, beer, a special guest speaker and a chance to meet the women of the ride.
Once on the road, Lana and the others will ride through the Southeast, then across the southern U.S. before heading west to their final stop. They will visit Atlanta, Nashville, Austin, Albuquerque, Denver, and Reno. Along the way, they will stop at Southern Devil Harley-Davidson, Cartersville, Ga. (July 5) and Rocky Mountain Harley-Davidson, Denver (July 22). The Highway Runaways Ride concludes in San Francisco, after logging some 4,500 miles and hundreds of memories. MacNaughton’s Women’s Moto Exhibit is also being featured at the Harley-Davidson Museum in Milwaukee during its Custom Bike Show Weekend, Sept. 4-6, 2015.
The Highway Runaways Ride showcases women’s spirit to break down barriers and ride in their style. Visit www.h-d.com/women for more inspiration and information about MacNaughton and the Highway Runaways Ride, and the many opportunities available for women to start their own riding experiences or take their motorcycling journey to the next level.