Taking advantage of the America’s newest motorcycling event that brings together press, dealers and consumers under one roof, BMW Motorrad USA said Wednesday it has joined the growing lists of OEMs participating in the third-annual American International Motorcycle Expo, which takes place October 15-18 at Orlando’s Orange County Convention Center (OCCC).
The Bavarian motorcycle manufacturer plans to debut several custom bikes, and showcase multiple design concepts at AIMExpo 2015. And due to the AIMExpo’s multiple platform as a show that brings together the press, dealers and consumers in a single venue, BMW Motorrad will use the show to host its annual Dealer Business Meeting and Aftersales Conference.
“AIMExpo is a rapidly growing event that delivers the perfect platform for BMW Motorrad USA to gather together our key partners. The annual Business Meeting and Aftersales Conference are strategically scheduled to allow exclusive time and focus with our retailers, while also presenting them the opportunity to take in the full AIMExpo experience,” said Sarah Schilke, National Marketing Manager, BMW Motorrad USA.
“Beyond the core business with our retailers, AIMExpo provides the unique opportunity for BMW to showcase our new 2016 models and aftersales products to the broad marketplace in an all-inclusive setting, and we’ll be debuting an all new display to do just that.”
AIMExpo says BMW’s ability to hold its annual assembly of U.S. retailers in one place, at one time, and in the right place, at the right time creates a greater business efficiency for both dealers and the OEM. Traditionally, the Dealer Business Meeting and Aftersales Conference were held as two separate meetings, at separate locations. The return on investment (ROI) is enhanced by the opportunity to also unveil a key new product at a strategic time to all aspects of the North American marketplace.
“I am absolutely thrilled BMW will be joining us in Orlando in October, and for significantly more reasons than the fact that they are a renowned global OEM,” said Larry Little Vice President and General Manager, Marketplace Events Motorcycle Group.
“In combining the site and timing of their legacy meetings they are taking maximum advantage of the AIMExpo platform for greatly improved business efficiency while also energizing the market through the reveal of new product. This type of deployment of the platform is exactly what we envisioned from the earliest conceptual moments of AIMExpo, and we look forward to welcoming new trade attendees to the show with BMW’s dealer body.”
More than 270 exhibitors have already committed to AIMExpo in 2015. For exhibitors that are interested, contact the AIMExpo Account Manager toll free at 855-MCShows (855-627-4697). For additional information, visit AIMExpoUSA.com.