Motorcycle Racing News MotoAmerica MotoAmerica Road Racing Appoints Three New Team Members

MotoAmerica Road Racing Appoints Three New Team Members

MotoAmerica Road Racing Appoints Three New Team MembersMotoAmerica News

MotoAmerica, America’s new road racing series spearheaded by three-time 500cc GP Champion Wayne Rainey, has appointed three new members.

All three new team members will help to ensure that the MotoAmerica Road Racing series is marketed, promoted and communicated to the world in the best way possible.

MotoAmerica has made a commitment to securing a premium TV package and has contracted Roger Elliot to help secure that program.

Elliot brings a wealth of experience including 35 years of global motorsports business management and marketing experience, as a Partner in Global Marketing Partners and is the founder and President of PCG TV, the largest independent motorsports digital and television distributor in the world.

Elliot has distributed an RFQ to attract and retain a world-class digital and television production company. Negotiations are underway for both linear (television) and digital media for MotoAmerica race distribution and feedback and response have been favorable.

“I am very happy to be representing MotoAmerica to plan and activate their digital and television package,” said Elliot. “While still early in the process I can say with conviction that MotoAmerica will have an attractive network and digital television package in 2015 with world-class production.”

In addition to Elliot, MotoAmerica is pleased to have contracted the professional services of Tom Moser. Moser has a global entertainment and sports marketing career of more than 35 years including a 20-year career at British American Tobacco, where he was accountable to lead their global sponsorships and author sponsorship marketing best practices for BAT’s 180 operating companies.

Moser has deep experience in all forms of motor racing, including engagements such as Formula 1, Moto GP, World Rally and, in North America, IndyCar. Moser is contributing to the development of the company’s business and operating plan, and will support brand management, marketing and partnership development.

Completing the new hires will be John Church, a 20-year veteran of the sports marketing and entertainment sponsorship industry who will lead MotoAmerica’s commercial activities, including sponsorship, promotions, licensing and media sales. He brings over two decades’ worth of experience in the packaging, presentation, sales and management of sponsorship.

For more on the series, visit Ultimate MotorCycling’s coverage of MotoAmerica.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

Harley-Davidson and Jason Momoa Team Up For Hunger Charities

If you are a fan of Harley-Davidson, Game of Thrones, Aquaman, and feeding hungry people, this raffle by the All In Challenge Foundation is...

Kurt Nicoll Champion MX Vet Training: One-On-One

Although it’s not often that you get a chance to get one-on-one coaching from a motocross legend, Kurt Nicoll is offering just that in...

Harley-Davidson IRONe12 and IRONe16 Limited Edition First Look

Harley-Davidson’s electric offerings just got two two-wheelers wider with the Limited Edition IRONe12 and IRONe16 electric balance bicycles for the youngest budding motorcyclists. These...

SLC3 Fantasy Supercross Tips and Track Map (10 Fast Facts)

One the season gets started, fantasy supercross picks are generally pretty settled. You may take a chance now and then, but the front runners...

Corkscrew Paradise Honors Laguna Seca Raceway

How many amazing World Championship Grand Prix road races have we seen at Laguna Seca Raceway over the years? Eddie Lawson won the first...

2019-2020 Kawasaki Ninja ZX-10R Recall: Possible Fire

Kawasaki has recalled 1,529 of its 2019 and 2020 Kawasaki Ninja ZX-10R motorcycles due to the possibility of a fire. Kawasaki says the engine control...