Rockstar Energy Unites with Harley for 110th Anniversary

Rockstar Energy Harley-Davidson motorcycles
Rockstar Energy Harley-Davidson motorcycles
Rockstar Energy Harley-Davidson motorcycles

Rockstar Energy 110th Anniversary Harley-Davidson Motorcycles

Harley-Davidson's 110th Anniversary Celebration continues to grow, and the latest to join The Motor Company is Rockstar Energy Drink.

Helping Harley to "enjoy freedom, self-expression and rebellion," Rockstar Energy will take to the stages with Harley-Davidson at 110th Anniversary events in Sturgis and of course, in Milwaukee over Labor Day weekend 2013.

As part of the celebration, Rockstar and Harley-Davidson have united to create four custom motorcycles that will be on display at Sturgis (Aug. 3-10) and Milwaukee over Labor Day Weekend.

Fans have three opportunities to win one of the custom Rockstar Harley-Davidson motorcycles throughout the year, including one giveaway dedicated exclusively to Harley Owners Group (HOG) members:

Rockstar custom Harley-Davidson Iron 883 where fans can enter now until July 31, 2013

Rockstar custom Harley-Davidson Street Glide for Harley Owners Group (HOG) members until December 1, 2013 at

Rockstar custom Harley-Davidson Street Bob where fans can enter starting August 1, from August 1 to December 1, 2013 at

Since the Harley-Davidson 110th Anniversary is a year-long, global celebration connecting millions of people united by a common bond, Rockstar and Harley-Davidson have partnered to create extraordinary experiences for fans throughout this monumental year.

John C. Farris Jr. (Harley-Davidson Director of Global Brand Alliances & Business Development) says: “Harley-Davidson riders and customers share the same kinds of rebellious ideals that live in a unique American brand like Rockstar Energy Drink.

"Our 110th Anniversary gives people around the world the chance to share the freedom of the open road, enjoy Rockstar Energy Drink and maybe even win some cool custom motorcycles.”

To showcase the partnership and celebrate what being a rider is all about, Harley-Davidson and Rockstar have partnered on a video project, The Taste of Freedom Tour.

The YouTube webseries follows five individuals from distinct backgrounds as they learn to ride and chronicles the experiences and the adventures they have along the way. Fans can follow their journey here.


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