Newsweek Retro Ad Contest: Vote for Triumph

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Newsweek Retro Ad Campaign

This week, Newsweek has decided to run a retro-ad campaign that honors the AMA hit series “Mad Men,” which portrays the drama-induced ad-agency lifestyle of the 1960s.

Newsweek has encouraged advertisers to design their current ad campaigns in the style of the 1960s, and out of 22 advertisements, Triumph Motorcycles has created a retro ad for Newsweek based on the Steve McQueen Bonneville campaign of yesteryear.

Jim Cutting, the director of British Biker Cooperative, an organization that helps preserve British Motorcycles, and producer of the Edge LTD. that did the Hoglsayer documentary, says “This is an unusual advertising strategy for Triumph since nearly all of their marketing initiatives target the motorcycle community direct rather that the general public.”

Having fun with the retro-ad concept, Ad Age Media is running an online contest to award the best-designed ad. And the best part for motorcyclists? As of Tuesday morning, Triumph was winning this contest with 18 percent of the vote.

Want to get involved, bringing the motorcycle community to the front of the ad race that features such marketing giants like GEICO, Dunkin’ Donuts, Mercedes Benz and Tide? Vote for the Triumph by clicking here.

The Triumph ad can be viewed on this website, and once you vote, a running tabulation of the voting results will be shared with you.

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One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007 and is currently Editor at Large at Ultimate Motorcycling. He is also the author of 365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).