Former CW Publisher Little Joins Marketplace

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Motorcycle Industry news

Following a long tenure at the Cycle World magazine brand, it has been announced that motorcycle industry veteran Larry Little has been named Vice President & General Manager, Motorcycle Group, for Marketplace Events, one of North America’s largest producers of consumer shows and events.

In addition to his 25-plus years at Cycle World as Vice President and Publisher, for over the past 15 years Little has been elected by industry peers to the board of directors of the Motorcycle Industry Council, and currently serves as its Chairman.

First joining the industry in 1978 at Cycle News, Little also holds a Charter Life Membership with the American Motorcyclist Association (AMA).

Little’s role at Marketplace Events will be to develop industry-focused products as the company seeks to broaden its portfolio of offerings. Little most recently served as Chief Executive Officer of The Little Group.

Larry Little says: “Following a year of information gathering through my own company on behalf of Marketplace Events, it was a natural and logical extension to make the move to MPE.

“I have been extremely impressed with the management team at Marketplace Events – from their vision and sense of commitment to the markets they currently serve, to the leadership position they have earned in their core market. I’m also thrilled to be joining long-time friend and associate Mike Webster at Marketplace Events.”

Webster, also an AMA Charter Life Member, joined Marketplace Events in May 2008 after a 26-year run at Advanstar Communications, where he managed many of the company’s product groups, including the International Motorcycle Shows, Dealer Expo and Dealernews magazine. With their vast experience in many aspects of the motorcycle marketplace, Webster and Little team up as a formidable duo, having worked together in years past.

Mike Webster (Vice President, Marketplace Events) says: “The qualities Larry possesses and his ability to expand the reach of Marketplace Events speaks for itself. I’ve known Larry for a long time and his influence on the entire motorcycle industry over the past 30 years is evident. His knowledge and experience is unmatched and we are excited to reach even greater heights with Larry as an integral member of Marketplace Events’ future.

“We’re equally excited to be making a major announcement in the coming weeks about Marketplace Events’ plans for the business of motorcycling. Stay tuned.”


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