News Dowco Buys ALC Motorcycle Division

Dowco Buys ALC Motorcycle Division

2011-dowco-buys-alc-motorcycle-division

Motorcycle Industry News

Dowco, Inc of Manitowoc, Wis., has purchased the Kentucky-based Auburn Leather Company’s motorcycle division, effective June 6, 2011.

Mike Kaczkowski (Dowco Executive Vice President) says: “Auburn Leather Company’s position as a tier one supplier to the OE market, as well as their aftermarket product lines, are a good fit for Dowco.

“The OEM motorcycle market is finite, and with the drop off in unit sales the past several years, this move makes sense for us to keep our OEM business and supply chain healthy, and the Auburn brand of leather saddlebags will integrate into Dowco’s family of aftermarket brands very well.”

Auburn Leather Company will move forward with its three remaining divisions, from its existing base of operations in Kentucky. Dowco will sell the leather line of saddlebags to the market under the brand “ALC Saddlebags.”

Mike Kaczkowski says: “Our intent is to make the transition as smooth as possible for all of Auburn’s former customers and sales partners. Work began weeks ago with our two companies to inform folks of the timing and allow for adequate order planning. Auburn built up some great industry relationships, and our goal is to build upon those for a strong future.”

Manitowoc, WI based DOWCO, Inc. is an ISO 9000-2008 Certified, 89-year-old, financially strong leading manufacturer of products for the marine and power sports industries. Dowco sells to marine and power sports OEM’s, and the motorcycle aftermarket under the brands: Guardian, Fastrax, Iron Rider, Rally Pack, and Willie & Max. As stated, Dowco will continue supporting the former Auburn Leather Company dealer-aftermarket sales under the trade name “ALC Saddlebags.”

 

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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