Triumph Programs Show Early Success

Triumph Motorcycles

Triumph Motorcycles is seeing an increase in store traffic after it introduced a suite of special programs in March that include special financing from FreedomRoad Financial, Value Added Accessories Packages on select models, Value Assurance on select America and Speedmaster models, and a New Rider Training incentive program that is available on all models.

Greg Heichelbech (CEO, Triumph North America) says: “Motorcycle season is in full swing and we’ve kicked it into high gear with some great offers that enhance the value of buying a new motorcycle.

“That starts with our New Rider Training Program, where Triumph reimburses customers for their new rider training course tuition when they successfully complete a qualified training program and buy a new Triumph motorcycle.”

Triumph will provide a gift card with a value of up to $225 after the customer successfully completes a Motorcycle Safety Foundation or Canada Safety Council on-road new rider training course and purchases any new, untitled Triumph motorcycle through an authorized Triumph dealer. Customers have six months from the time they successfully complete the course to purchase and take delivery of the motorcycle.

Greg Heichelbech says: “Customers are coming to Triumph dealerships with a renewed interest in riding and owning a new motorcycle. We think this is for a number of reasons that include: being tired of putting up with the recession; great spring weather; and an undying interest in riding cool, exciting motorcycles.”

Through May 31, 2011, the Value Added Accessories program provides up to $1,870 worth of Genuine Triumph accessories with the purchase of a new 2010 Thunderbird, America, Bonneville, Bonneville SE and Bonneville T100 Black, Daytona 675, or Tiger 1050. The accessories vary by model and include items such as windshields, touring seats, luggage racks, and hand guard kits.

Also through May 31, 2011, Triumph is offering the Value Assurance program. When a customer purchases a qualifying America or Speedmaster model motorcycle, that customer can receive a credit for the full purchase price (minus tax, tag, fees and accessories) toward the purchase of any new Triumph Thunderbird, Rocket, Tiger 1050 or Sprint within one year of the date of the original America or Speedmaster purchase.

Greg Heichelbech says: “The reliability and build quality of a Triumph motorcycle is second to none, and this program shows customers how confident we are in the new Triumph motorcycles. Imagine buying a motorcycle with zero depreciation. What a return on your investment!”

Special financing is being made available through FreedomRoad Financial for qualifying customers through June 30, 2011, on new, untitled 2010 models that include: Bonneville, Bonneville SE, Bonneville T100, Bonneville T100 Black, Scrambler, Thruxton, Thunderbird, Daytona 675, Speed Triple, Tiger 1050, Sprint ST and the 2011 Sprint GT.

Triumph also has expanded its Thank A Hero program for military service members by extending it to also include honorably discharged former service members with up to $750 off the purchase of any new, untitled Triumph motorcycle.

For more information on both the Value Added Accessories Program and the Freedom Road Financing offers as well as see the full range of Triumph motorcycles and accessories, visit your local dealer. To find a Triumph dealer near you, please visit