Motorcycle Types Adventure / Dual-Sport BMW Motorcycles: Record 2011 Q1 Sales

BMW Motorcycles: Record 2011 Q1 Sales

2011 BMW Motorrad Sales

When the final numbers were in for 2010 sales of BMW motorcycles, the Bavarian company recorded a growth of 12.3 percent over the previous year in sales, a very impressive number within a challenging market environment.

After posting these numbers, the famed blue and white BMW Motorrad brand appeared to be on its way to posting some historical numbers. And this is what was achieved in the first quarter of 2011.

For the first three months in 2011, BMW motorcycle sales rose 10.9 percent to 23,109 units, the best quarterly results in its history. In March, BMW reported a total of 11,675 motorcycles were delivered – an increase of 1.2 percent.

At the start of the 2011 season, BMW customers benefited from the revised flat-twin engine roadster BMW R 1200 R that for the first time will also be available as a classical variant. Moreover, BMW Motorrad presented the new G 650 GS, yet another particularly appealing GS model with a single cylinder engine.

The first half of the year will see the launch of the K 1600 GT and the K 1600 GTL, innovative, de luxe touring motorcycles with six cylinder inline engines, the first of their kind in the history of BMW Motorrad. Featuring the most compact six cylinder inline engines in series motorcycle production, these two top models in the BMW Motorrad range will be unlocking new dimensions for riding, long distance, and comfort characteristics.

Husqvarna Motorcycles: 2011 Q1 Sales

BMW says Husqvarna Motorcycles delivered 1,940 motorcycles (+18.3 percent) to customers in the first quarter and 676 motorcycles (-17 percent) in the month of March.

As of model year 2011, Husqvarna Motorcycles now has the new 450 cc generation in the enduro, motocross and supermoto version available for a full sales year.

These new core models with their innovative single-cylinder engine will generate powerful growth stimuli for 2011. In view of the ongoing model offensive and further expansion of the sales network, the Italian manufacturer is looking forward to significant growth during this year’s motorcycle season.

 

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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