Motorcycle Industry News
Pro Circuit Racing Inc,, a leader in aftermarket motorcycle parts and accessories, has enlisted the services of Next Level Sports Management in an effort to increase the company’s marketing and public relations presence within the industry.
Pro Circuit will utilize Next Level’s marketing and PR strategies to target its core customers within the retail market in addition to increasing the awareness of the Monster Energy/Pro Circuit/Kawasaki motocross team.
Next Level will continue to strengthen Pro Circuit’s already well-respected presence both on and off the track by providing the company with an enhanced media and public presence through promoting the brand’s retail initiatives as well as its success on the race track via email marketing, feature videos, social media, new product integration and several other initiatives.
Mitch Payton (Founder of Pro Circuit Racing International) says: “Next Level is a well respected name within the motocross industry and their involvement in various aspects of the industry has helped the growth of several companies.
“While I am proud of our presence within the retail market and competition side of things, I believe that Next Level will allow us to reach a new audience and help Pro Circuit take the next step as a brand.”
The joint venture will showcase the various elements that have made Pro Circuit a name that is synonymous in the motorcycle industry and particularly within the sport of motocross. From suspension tuning to exhaust, the Pro Circuit aftermarket catalog is consistently in high demand thanks in large part to the success of the Pro Circuit Racing Team over the last two decades.
With 26 championships and over 200 wins to its credit in supercross and motocross competition, the Pro Circuit team is the most successful racing franchise in the history of the sport. Payton’s lineup for 2011 is led by former MX2 World Champion Tyla Rattray, who is joined by second-year riders Josh Hansen and Dean Wilson, in addition to newcomers Blake Baggett and Broc Tickle. The talented group of riders will look to add to the impressive resume of Pro Circuit Racing and further strengthen the presence of the company within the industry.