2011 Triumph Unveiling at Long Beach IMS

International Motorcycle Shows

On Friday, the opening day of the Progressive International Motorcycle Show in Long Beach, Calif., Triumph unveiled seven new motorcycles and introduced the new CEO of North America to the public.

The models are the largest new product line-up in the company’s 109-year history and expand Triumph’s product line-up from 16 models in three motorcycle families to 23 models across six motorcycle families.

Greg Heichelbech was introduced as Triumph’s new CEO for North America. Heichelbech was formerly Director of Dealer Development and Retail Environment Group for Harley-Davidson Motor Company as well as Director of Strategic Sales and Marketing, and Director of Platform Marketing for Buell American Motorcycles.

He first joined Harley-Davidson in 1990 and held various executive positions including Director of Field Operations.

The seven new models for 2011 include:

Tiger 800XC: With its long-travel suspension, powerful engine and 21-inch front spoke wheel, the 800XC delivers true off-road capability. A full range of off-road protection parts further helps motorcycle riders who prefer to travel off the beaten path.

Tiger 800:
Designed for the city and the open road, the Triumph Tiger 800 features a smooth, broad powerband and adjustable seat height that can be as low as 31.9 inches to make it an adventure bike for the masses.

Speed Triple:
Triumph pioneered the ‘streetfighter’ production sport bike movement with the Speed Triple, a 1050cc powerhouse that is still renowned for its styling and performance. The new Speed Triple receives many improvements that include an all-new chassis, more useable horsepower and a modern restyling of its signature twin headlights.

Daytona 675R:
This higher race specification version of the class-leading Daytona 675 features a full Ohlins suspension like that used on the Triumph BE1 World Supersport factory racing bikes, Brembo mono bloc brakes, factory quickshifter and carbon fiber bodywork to make the ultimate track day and road bike.

Thunderbird Storm: Triumph started with the award-winning Thunderbird then increased its horsepower with the factory 1700 cc big bore kit, added distinct dual headlamps, aggressive drag-style handle bars, and blacked out the chrome for a hard-edged look.

America: This 865cc parallel twin-powered cruiser motorcycle features a lower seat height and improved ergonomics for a more empowering and satisfying feeling for riders of every experience level.

This stripped down ‘hot rod’ style cruiser motorcycle features a more aggressive appearance, better ergonomics with forward controls, a lower seat height and wider handle bars for a ride that is muscular and empowering.


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