Motorcycle Types Adventure / Dual-Sport Dakar: Touratech Sponsors Jonah Street

Dakar: Touratech Sponsors Jonah Street

2011 Dakar Rally

The world is just a month away from the greatest motorsports race in the world, the Dakar Rally. Touratech is placing a bet on their home-town hero, Jonah Street, to win the 5,900-mile rally raid on his 2011 Yamaha WR450; the Dakar Rally takes place in South America from Jan. 1 – 16, 2011.

Paul Guillien (General Manager, Touratech-USA) says: "Most of the staff at Touratech-USA are huge Jonah Street fans so it was an honor when he invited us to be a part of his team for this year’s Dakar Rally"

Touratech-USA has provided support for the Jonah Street race efforts, including motorcycle equipment, fundraising, and a significant financial contribution.

Touratech-USA even created a limited edition Jonah Street Dakar Rally shirt with all proceeds going directly to Jonah. This project ended up raising $10,000 for his 2011 Rally effort.

Jonah Street (GYTR Yamaha) says: "The idea to create a limited edition shirt was awesome and ended up raising way more money than we expected. The guys at Touratech have done a lot of the groundwork which has given me more time to focus on training and preparing for the race."

As a final push for funding Jonah’s Dakar Rally, Touratech is hosting a "Send-Off" party on Sunday, Dec. 5, giving fans a chance to see his Yamaha WR450 Rally Bike, get their picture taken with him, and raise money through a raffle to win great products from Touratech, KLIM Technical Riding Gear, Butler Maps and more; fans also have a chance to purchase Jonah’s practice rally bike which can be seen.

Fans can also help Jonah get to Dakar by purchasing a limited edition T-shirt HERE or joining Jonah’s fan club called the Riff Raff.

Prior to Dakar, Jonah was a dominant force in Baja with 3 consecutive wins in the Baja 500 and four 2nd place finishes in the Baja 1,000.

In his first Dakar Rally, he posted multiple top-3 stage finishes and managed 17th overall. In the 2009 Dakar Rally, Jonah won stage 5 before pulling out of the race with an injury.

In the 2010 Dakar Rally, Jonah finished 7th overall, and a few months later became the first American to win Rally Mongolia. Many people close to the sport regard Jonah as America’s best chance for a win at Dakar in 2011.

For more information on Jonah Street, Touratech’s involvement with the Dakar Rally, or anything for your next adventure, contact Touratech-USA at 1-800-491-2926 or visit

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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