News Dainese Opens Chicago D-Store

Dainese Opens Chicago D-Store

Motorcycle Industry News

Following a strong market demand, the Italian motorcycle apparel manufacturer Dainese is spreading its reach to the greater Midwest and beyond with its first D-Store east of the Mississippi.

Dainiese, which is used exclusively by nine-time World Champion Valentino Rossi, recently opened a shop in Chicago. Located in the Chicagoland neighborhood of Schaumburg, the Dainese D-Store Chicago opened its doors to business in November 2010.

With two successful D-Stores in San Francisco and Orange County, and a stronger penetration of the US market, Dainese continues its expansion in North America with its Windy City store.

The new D-Store Chicago offers the motorcycle line of apparel products, such as jackets, leathers, boots and gloves, and both Summer and Winter Multisport product lines which include our cycling and ski apparel.

The D-Store’s ideal showroom gives maximum product visibility and allows Dainese customers to have their individual measurements taken by our experienced staff for accurate sizing of stock items or to order their personalized, made-to-measure leather suit directly from the Molvena factory in Italy.

The motorcycle apparel store has an ample 2400-square-foot showroom in a new building in the famous Woodfield Mall area of Schaumburg, the largest shopping destination of the Chicagoland area.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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