Motorcycle Types Adventure / Dual-Sport BMW & Husqvarna EICMA Show Video

BMW & Husqvarna EICMA Show Video

BMW EICMA Video

Click video to see highlights from BMW Motorrad and Husqvarna Motorcycles at EICMA 2010, the world’s largest motorcycle (and bicycle) trade show.

As of Sept. 2010, BMW Motorrad sales have exceeded those of 2009 by 17 %. To date they have delivered over 81,500 motorcycles to customers worldwide.

Growth has come from the S 1000 RR; the shooting star of the season. BMW Motorrad has managed at first-go to conquer second place in the segment and may be on the way to becoming the world’s top-selling superbike.

The new BMW K 1600 GT and the K 1600 GTL are innovative six-cylinder touring bikes that may be a start of another motorcycle model offensive from German motorcycle company.

The new entry-level model from BMW Motorrad is the G 650 GS. In an attractive enduro design, the G 650 GS continues the success story of BMW’s single-cylinder bikes.

The new DOHC Boxer engine, which was first presented at EICMA 2009, is now also available on the new 2011 BMW R 1200 R and Classic.

The R 1200 R Classic, with its exclusive features and the traditional color concept in black and white, is targeted fully at up-market motorcyclists who enjoy classic roadsters.

Earlier than this, BMW unveiled a R 1200 GS that is virtually all black. The world’s top-selling motorcycle can now be ordered as "Triple Black" special edition motorcycle that will be ready to be delivered as of January.

Apart from the standard spoke wheels, the "Triple Black" technically corresponds to the R 1200 GS. Its exclusive color scheme serves to emphasize the masculine touch of this large touring enduro.

The BMW Motorrad Concept C scooter provided a concrete look at the next generation of big scooters. The "C" stands for "Commuter" and indicates the primary field of use in urban areas.

The Mille 3 is a highly emotional concept bike from Husqvarna. It attempts to show that Husqvarna can do far more than develop excellent off-road motorcycles.

In the years to come, BMW intends to substantially boost sales of BMW Motorrad and Husqvarna Motorcycles.

The plan is to position new models that appeal to a broader audience and they will be entering motorcycle segments in which BMW Motorrad or Husqvarna were they have not historically played.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

Ultimate Motorcycling Editor’s Letter, March 2021: Vive l’automatique!

Testing the 2021 Honda Rebel 1100 DCT for this issue reminded me of something fundamental—motorcycles need to be accessible to new riders. Although we’ve...

Lieback’s Lounge: FTR—The Savior From Winter Misery?

When I found myself cleaning the tire treads on my Multistrada 1200, I knew the winter madness had returned.

2022 Triumph Bonneville Speedmaster First Look: New Fork and More

The 2022 Triumph Bonneville Speedmaster gets a more responsive motor with additional midrange power from the vertical-twin 1200HT engine. The powerplant also meets Euro...

Avon Tyres + Blood Bikes = Motorcycles Saving Lives

We’ve all heard of blood banks, but this is the first time we have heard of blood bikes. Leicestershire & Rutland Blood Bikes is...

2021 Moto Guzzi V7 Stone 100th Anniversary First Look

Back in December, we gave you a first look at the new 2021 Moto Guzzi V7 lineup. The big news was an increase in...

2022 Triumph Bonneville Bobber First Look (11 Fast Facts)

The 2022 Triumph Bonneville Bobber enjoys a wide range of updates that include functional and aesthetic. The changes are, in part, to meet Euro...