Asia Ducati Week 2010 Kicks-Off

Ducati Week

The first and largest gathering ever of Ducati motorcycle riders in Asia was organized by the official importer in Malaysia and coordinated by Ducati APAC.

The event is being showcased at the Asia Ducati Week 2010, which boasts over 500 Ducatis, valued at approximately RM60 million during the 2010 MotoGP weekend at Malaysia’s Sepang International Circuit (SIC).

The event is being held in conjunction with the Malaysian round of the MotoGP championship from Oct 8 to 12, 2010.

This MotoGP experience is expected to be followed by the 2-day Ducati Riding Experience Asia, an exclusive riding course conducted by Ducati in Italy.

Asia Ducati Week gathers the Ducati Community in Asia for the first time. Every Ducatista can share a unique riding passion with bikers coming from all around the world and try a unique riding experience at Sepang Circuit.

Themed “Red Storm” and supported by Tourism Malaysia and the City of Kuala Lumpur, the event includes international participation from more than 22 countries, including Australia, Canada, China, Hong Kong, India, Indonesia, New Caledonia, Philippines, Singapore, Taiwan, Thailand and Vietnam as well as several Ducatisti from Europe.

The five-days event kicked-off with a welcome dinner at the Pan Pacific Kuala Lumpur International Airport Hotel in Sepang, followed by street parties planned for the two nights of 9th and 10th October, at a designated “Ducati Zone” along Jalan P. Ramlee that spans across five clubs.

Participants will also attend a City Tour, which will take them to attractions such as Batu Caves, KL Tower, the Petronas Twin Towers and the Putrajaya Administrative Capital.

The Ducati Riding Experience Asia is conducted by fully Italian qualified trainers, directly supervised by Ducati Motor Holding, who teach participants how to improve their riding skills in a controlled environment.

The DRE is divided into three different courses – Basic, Intermediate and Advanced – specially catered for individual riders.

Troy Bayliss (52 World Superbike victories) showed up to take part to DRE Asia himself, riding with the most passionate and skilled of the Ducatisti.

This two-day event Grand Finale will be revved up at full throttle towards an exciting Ducati gala dinner.

The Asia Ducati Week is based on the popular World Ducati Week, which is held at the Misano World Circuit, in Italy.

During this year’s edition the Italian coast of the Adriatic Riviera vibrated with the thunderous sounds of Ducatis and boasted a record-breaking 60,000 motorcyclists from 28 nations from five continents – reinforcing the international appeal of the Ducati brand.

For those who have yet to purchase the Ducati of their dreams, the Italian motorcycle company organized demonstration bikes during the riding experience, allowing all motorcyclists to feel part of a worldwide riding experience.

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One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007 and is currently Editor at Large at Ultimate Motorcycling. He is also the author of 365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).