News Helmet House & TCX Mutually Part Ways

Helmet House & TCX Mutually Part Ways

Motorcycle Industry News

Helmet House, Inc., one of the nation’s largest powersports equipment distributors; and Novation S.p.A., parent company of TCX Boots, announced today that they are amicably ending their business relationship by the end of 2010.

Mark Gandy (Director of Products for Helmet House) says: "This was a very difficult decision to make. Given the quality of the TCX product we were quite excited to take this line on, however with the industry’s challenging market conditions, the competitive climate within the boot category and TCX’s available sales and marketing resources for the United States we felt it best to recommend that TCX find another distribution option and they concurred,."

Bob Miller (Helmet House Co-Founder and President) says: "Helmet House took on the line while it was still branded as Oxtar. During the second year of our involvement the Oxtar line was re-branded as TCX globally. I know I speak for everyone at Helmet House in wishing Novation and TCX the best in their future endeavors in the United States."

Marco Poloni (Global Sales and Marketing Director for the Novation S.p.A. family of brands) says: "We’d like to thank Helmet House for over four years of brand stewardship during our transition from Oxtar to TCX, but we feel it necessary, given the current market conditions in the United States, to reconfigure our United States distribution options to an independent sales force more focused on gaining placement in key dealerships."

Plans for a transition of marketing, sales, service, and distribution functions are currently underway and should be completed by the end of the third quarter of 2010, when Novation S.p.A. will begin distributing TCX Boots through its North American subsidiary, Novation North America, Inc.

Helmet House will continue to handle warranty and service through Dec. 31, 2010 for any TCX goods that Helmet House has sold. Dealers with questions regarding TCX should contact Novation North America, Inc. at 603-758-6486 or via email at info@tcxbootsusa.com after Oct. 1, 2010.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 GasGas Motocross Lineup First Look (Specs and Photos)

When under Spanish ownership, GasGas was never known as a motocross brand. However, under the guidance of Pierer Mobility AG and Bajaj Auto—the owners...

2021 Indian Chieftain Lineup First Look: 3 Big-Inch Baggers

There are three baggers in the 2021 Indian Chieftain lineup, with just a few changes to the motorcycles this year. There are new colors,...

2021 GasGas Trial Lineup First Look (8 Fast Facts: 3 TXT Racing Models)

The first GasGas motorcycles of the Pierer Mobility AG and Bajaj Auto era have arrived. Those who were expecting wholesale redesigns of the line...

Lieback’s Lounge: This Will All Pass [Thoughts on Simic and Motorcycles]

There is a menace in the air Of tragedies in the making. These lines are from "Late September," written by the American minimalist poet Charles Simic....

Racing Classic Motorcycles: First You Have to Finish by Andy Reynolds [Review]

Author Andy Reynolds’ new book, Racing Classic Motorcycles: First You Have to Finish, is about a man livin’ the classic motorcycle racing dream—with some...

2021 BMW R 18 Test: City and Country Life with the Big Boxer

Let's say we hop into Mr. Peabody's WABAC Machine and set the date for October 1936 and Berlin as a location. With us, we...