News Ducati North America: 24% Sales Increase

Ducati North America: 24% Sales Increase

Ducati Sales

As other motorcycle manufacturers continue to show positive sale numbers for the month of August, Ducati North America reported an impressive 24-percent increase in sales last month.

Ducati says these numbers display “a significant growth in a declining market for the second month in a row.”

The Italian manufacturer credits their North American sales increase due to the new Monster 797 and the Multistrada 1200 S, which continues to be one of the industry’s best sellers, and the arrival of the 848EVO Superbike.

Ducati says this lineup confirms that the motorcycling market wants “innovative, quality performance models.”

Jason Chinnock (Sales and Marketing Director for Ducati North America) says: “We are pleased with the hard work put forth by our dealer network, which allowed us to achieve these positive results. With the launch of the Fall Oppor2unity Sales Promotion and the renewed support of our dealer partners we are cautiously optimistic for the remainder of the season.”

This month, many of the pre-ordered 848 EVO Superbikes will arrival in North America, and Ducati will continue delivering the Monster 796 ABS and Multistrada 1200 S, which will ensure “strong sales for Ducati as the fall season kicks off.”

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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