Sturgis Bike Rally: The Mayor’s Ride

Sturgis Bike Week

You can join Sturgis Mayor, Maury LaRue, legislators, motorcycle enthusiasts, industry professionals, celebrities and legends on this fully escorted ride that will take you through some of the Black Hill’s most spectacular scenery.

The ride will leave at 10:30 a.m. and will travel north, past Bear Butte State Park and Orman Dam, stopping in Belle Fourche to visit the Center of the Nation landmark for a photo opportunity, refreshments, and musical entertainment. You may take time to tour the wonderful exhibits at the Tri-State Museum.

From Belle Fourche, the ride will continue through beautiful Spearfish Canyon to the famous gold mining town of Lead. We will then travel through historic Deadwood and down Boulder Canyon returning to Sturgis where you will enjoy a delicious luncheon with the Mayor and other special guests.

Don’t leave without picking up your Mayor’s Ride Commemorative Gift Packet featuring a special edition Jack Daniel’s Single Barrel.

Participants will receive a one-of-a-kind Mayor’s Ride Souvenir Gift Pack including a limited edition decanter of Jack Daniel’s Single Barrel wrapped with the Sturgis Mayor’s Ride medallion, a limited edition 2010 Jack Daniel’s Tour t-shirt, 2010 8th Annual Sturgis Mayor’s Ride pin, 2010 Jackpine Gypsies Motorcycle Club pin, and other collectibles from our 2010 Sturgis Mayor’s Ride Corporate Sponsors.