The exhibit scheduled for August 7-13, will focus on the explosion of interest and the passion for custom motorcycles seen over the last thirty years. Entitled, “Eternal Combustion- 30 in the Wind,” this year’s display poses the question, “How is this passion passed on through time?”Thirty custom motorcycles recently built by 15 pairs of builders tied together by family, respect, friendship or apprenticeship will be on display at the impressive Lichter Exhibition Hall located on the grounds of the Sturgis Buffalo Chip. Builder teams highlighted within the show include: Arlen Ness & Paul Yaffe, Carl & Matt Olsen, Dave & Jody Perewitz, Donnie Smith & Brian Klock, Eddie Trotta & Todd Silicato, Kevin Baas & his Kennedy High School Chopper Class, Gard Hollinger & Satya Kraus, Jerry & David Covington, Kirk Taylor & Brian Schimke, Roland Sands & Drake McElroy, Ron Finch & Gary Maurer, Sugar Bear & Counts Kustoms, Laura Klock and Athena Ransom as well as recent additions Dave Cook & Warren Heir, Jr. and Paul Wideman and Nichole Grodski.In addition, the 6,500 square foot venue constructed primarily to house Lichter’s extraordinary exhibitions, will for the first time, be adorned with Michael’s photography. To celebrate his 30th bike week in Sturgis, Lichter will have the largest show of his work ever mounted with over 100 prints on display from his archive of limited edition prints, some being premiered for the first time while others are over 30 years old.Michael Lichter says: “This exhibition has been a total labor of love for me as they have been for nine years. Working with these builders to pair them up, occasionally into a seemingly unlikely pairing at their own request, has been great. It will be great to watch their progress in the coming months. I love this work and I love this industry. Everyone who comes out to see this exhibit will be able to sense the passion felt by all those involved.”Lichter has been a staple in the motorcycle community for over thirty years, with his name ingrained in the minds and collections of enthusiasts around the world. This is Lichter’s tenth year as curator for the premier Sturgis exhibition. Since 2000, the Motorcycles as Art exhibition has been home to an ever-changing collection of motorcycles, artwork and memorabilia that is nothing like you have ever seen before.By melding art and motorcycles together in a way that bikers can genuinely appreciate, Lichter has been able to repeatedly capture the essence of the motorcycle genre. Both fans and enthusiasts readily look forward to Lichter’s annual display as it has been heralded as some of the finest industry collections ever assembled.Rod Woodruff (Sturgis Buffalo Chip owner) says: “Last year’s exhibit was phenomenal, thousands of guests came to experience the display. We’re so enthusiastic for this year’s show. Michael Lichter is truly a gifted artist and photographer and we’re delighted to have his yearly exhibit at the Lichter Exhibition Hall here at the Sturgis Buffalo Chip.”Michael Lichter’s 10th annual Motorcycles as Art exhibition entitled, “Eternal Combustion – 30 In the Wind” can be seen for FREE daily, from 10 a.m. to 10 p.m. at the Lichter Exhibition Hall on the grounds of the Legendary Buffalo Chip, August 7th through the 13th 2010.For more information on this year’s exhibition, log onto www.buffalochip.com. Sponsors for this year’s exhibit include Hot Leathers, Interstate Batteries, Progressive Insurance and Spectro Oil.