Baja Unlimited: Outdoor Channel Premier

Baja Racing

SCORE International in association with Aura360 and Outdoor Channel announced plans to air a series of 13 original 30-minute episodes based around the legendary SCORE Desert Racing Series events on the majestic Baja California peninsula in Mexico.

With extensive, never before seen footage, The Baja Unlimited will delve deeper into the history and allure of SCORE Baja racing than ever before. The series will give viewers a unique, behind the scenes look at the races, fans, support staff and athletes that come together from all walks of life to be part of the SCORE Baja racing adventure.

"SCORE International has had a strategic alliance with Aura360 for seven years and we are extremely enthusiastic about a series like The Baja Unlimited being able to introduce a whole new audience to what SCORE Baja racing is all about through the Outdoor Channel," said Sal Fish, the iconic SCORE CEO/President since soon after it was founded in 1973. "SCORE Baja racing is like no other form of motorsports in the world and being able to capture the spirit of our unbelievable adventures on a show with this type of format will surely make for some incredible viewing opportunities."

"SCORE Baja racing has helped elevate the Off-Road sports industry and has attracted a loyal fan base that fits the profile of Outdoor Channel’s adventure-seeking audience," said Jeff Wayne, Executive Vice President, Programming and Production at Outdoor Channel. "SCORE’s legendary racing series is a proven, popular program that features action packed races in the rugged terrain of the barren desert – a great fit for our roster of compelling outdoor shows that our viewers are sure to enjoy."

Beginning its 37th racing season in 2010, SCORE Baja racing has enticed celebrities, international motorsports stars and weekend warriors alike in attempts to conquer some of the most dangerous and challenging terrain in the world. Grueling courses runs through villages along the peninsula luring thousands of spectators each year.

The legendary SCORE Baja 1000 is the pinnacle achievement in motorsports and remains the single most appealing accomplishment for racers around the world.

The Baja Unlimited will begin airing on Monday, March 29th at 7:30pm on Outdoor Channel and will air original episodes for the next 12 weeks consecutively.

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One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007 and is currently Editor at Large at Ultimate Motorcycling. He is also the author of 365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).