News Supermoto Nation to grow Supermoto in America

Supermoto Nation to grow Supermoto in America

Supermoto Nation officially launched as a new company committed to growing the motorcycle category of supermoto in America. In addition to announcing the company, Supermoto Nation’s web site and Facebook page are now live. The web site and Facebook page will serve as a central point for people interested in getting started riding or racing supermoto.

The primary focus of Supermoto Nation will be to build an entertaining, innovative and successful professional supermoto series in America. In addition, the company will help leverage all the regional efforts and focus attention on the various groups and individuals committed to supporting and growing supermoto.

The name (Supermoto Nation) was selected to capture the potential of the sport of supermoto and to create excitement about this absolutely incredible motor sport. The name represents the future of supermoto and what is possible when people who are passionate about something take on building a supermoto nation.

"Originally this all started as an effort to figure out a way to salvage the Pro Supermoto Racing Series – no small undertaking in this economy. But as I continued to work on developing the series, I realized that it was going to take more than just a professional race series to properly promote supermoto in America. While some of the pieces exist today, there are a few elements that need to be added and everything has to be pulled together into a cohesive and compelling package. A package that builds the fan base, educates future customers about supermoto-style bikes and accessories, and encourages new participants to want to get involved in riding and racing supermoto," commented Ed Kuhlenkamp, founder and owner of Supermoto Nation.

Supermoto Nation is in the process of exploring the likelihood of being able to proceed with developing a true national race series in 2010 and determining what that series will look like. Preliminary discussions have taken place with local promoters and sponsors around the country. Supermoto Nation is confident that it is still possible to have a series this year with the right marketing partners. Companies interested in marketing opportunities associated with the series can contact Ed Kuhlenkamp, his information is available at supermotonation.org.

"The plan to rebuild the sport of supermoto is grounded in taking realistic steps and not overpromising what can be done in the near term. I think the hype about supermoto and promises of what could be achieved with the sport in the past are some of the things that hampered the growth of supermoto. Supermoto has all the qualities to be a highly successful motor sport. It is extremely exciting, fairly easy to locate events near major metropolitan areas and has always produced excellent ratings when televised."

"Even with all these qualities and more the sport lacks true infrastructure and strong support at the local level. None of that is going to happen overnight, but it will happen if someone is focused on it. Rebuilding supermoto will take a couple of years, but after the initial infrastructure is in place, sponsors and fans can expect steady growth in the category and a racing calendar they can count on," added Kuhlenkamp.

The new Supermoto Nation web site will focus primarily on the professional racers, and teams involved in the series. In addition, it will also serve as a destination site for people interested in learning more about how to get started riding or racing supermoto. Currently, the site has only limited information posted; more details will be added in the weeks to come.


Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

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