An additional can’t-miss attraction at this year’s Sturgis Rally Week is Michael Lichter’s 10th Annual Motorcycles as Art Exhibit. An internationally renowned exhibition showcasing the works of the most influential master builders and artists in motorcycling, Motorcycles as Art has become the token exhibition of the annual Sturgis Rally. The exhibit curated by legendary motorcycle photographer, Michael Lichter, has been successfully captivating rally-goers for the past decade and has effectively touched on a variety of relevant and significant themes within the motorcycle community. Last year’s 2009 exhibit entitled "Rebel Rousers- Motorcycle Icons that Inspired Us to Ride" inspired thousands of enthusiasts to come out and witness for themselves an array of revered images and sacred memorabilia central to the biker culture. Quickly becoming the most eagerly anticipated exhibition of its kind, the Motorcycles as Art exhibition provides Sturgis rally-goers with an unforgettable experience. This year’s theme soon to be announced, is guaranteed to follow in the rich and unforgettable Motorcycles as Art tradition.The Third Annual Legends Ride has also been confirmed for Sturgis Rally Week 2010. The Legends Ride is your ticket to join celebrities, world-class bike builders and over 500 riders on a stunning, 50-mile ride from historic Deadwood, SD to the Legendary Buffalo Chip. All proceeds from the ride benefit two local Black Hills charities including the Black Hills Children’s Home and the Sturgis Motorcycle Museum and Hall of Fame. Within the past two years, the Legends Ride has quickly become the premier charity-celebrity ride of the motorcycling community and has raised nearly $100,000 for local charities. The ride is scheduled for Monday, August 9 with details still being worked out.The Legendary Buffalo Chip offers visitors the ultimate Sturgis experience- there’s really no reason to go anywhere else. The countdown has officially begun so visit buffalochip.com now to secure your reservation for Sturgis 2010. Join ZZ Top, Disturbed, Michael Lichter and thousands of rowdy bikers at the Legendary Buffalo Chip for Sturgis Rally Week 2010 and join in the celebration. It’s going to be a wild ride!