Almost three years ago, we told you about Triumph of Sauk County. At the time, it was Triumph’s newest Wisconsin Flagship Dealer in Reedsburg. Business has apparently been pretty good. The product lines have grown, and now the facilities have grown by the acquisition of a huge existing facility virtually next door to the original location. Altogether, Jay’s Power Center now consists of three modern facilities adjacent to one another. The original Triumph building had 5500 square feet of space; the new facility covers a whopping 43,000 square feet.Cool, wet weather didn’t stop many people from coming to the Grand Re-Opening of Triumph of Sauk County, part of Jay’s Power Center.Triumph of Sauk County is part of Jay’s Power Center, a long-established powersports operation. The expansion works out like this in terms of facility sizes:
New Jay’s Power Center/Triumph Sauk County: 43,000 square feet
Jay’s Ag and Turf Center (original Power Center): 15,000 square feet
Jay’s Pedal Center (original Triumph store, now handling e-bicycles): 5,500 square feet
The product lines are as extensive as the floor space. There are nine motorcycle and scooter lines, plus a healthy inventory of used vehicles. ATV, SxS, and snowmobile accessories join apparel lines. The brands carried are:Motorcycle/scooter brands
Benelli
Beta
CFMoto
Genuine Scooters
Kayo
Reiju
Slingshot
SSR
Triumph
UTV/ATV and Snowmobile Brands
CanAm
CFMoto
Kayo
Polaris
Skidoo
SSR
Apparel/Helmet Brands
Bell Helmets
Fly Racing
FXR Racing
HJC Helmets
Icon
Thor Racing
The selection of parts, accessories, and apparel is extensive.The whole thing is owned by Jay Mittelstaedt—the Jay in Jay’s Power Center—who employs about 40 people through all the departments. The growth of the business has been pretty spectacular.Jay Mittelstaedt, owner of Triumph of Sauk County (pa of Jay’s Power Center) is also the reigning world champion of snowmobile racing. His winning Formula III Polaris is on the left.Launched in 2012 in a modest facility, expansion was necessary by 2016. Triumph of Sauk County was added in 2019. A decade after its opening, the business footprint has grown again at 1515 E. Main Street.“My folks helped launch it, and we had quite a few years in business when the Power Center got started in 2012 in a small location,” Mittelstaedt said, reflecting on the amazing growth of the enterprise. “The business kept growing, and we added facility space. It has been pretty amazing. There have been ups and downs, of course. But, overall, there has been pretty steady growth.”Mittelstaedt is more than a business owner who talks knowledgeably about the products he sells. He is also an accomplished powersports competitor who went to the snowmobile World Championship at the Derby Complex in Eagle River, Wisc. and won it all his Formula III Polaris in the 25-lap final.Chris Gerber is the Sales Manager for Triumph of Sauk County/Jay’s Power Center.“The larger facility actually has increased showroom traffic,” Sales Manager Chris Gerber explains. “We’re seeing increased sales volume overall, and Triumph motorcycles are doing very well. We have a lot of variety in the types of products, as well as the range of brand names in each line. We have the largest selection of Triumph bikes in the Midwest; we have about 40 bikes in stock right now.”A wide range of used motorcycles is available.Jay’s Power Center also offers opportunities to enjoy the motorcycle lifestyle with others. Bike Nights are returning to Jay’s Power Center this summer. There will be food, drink, music, and of course, the chance to check out the lineup of motorcycles. Starting June 2, Jay’s Power Center began hosting a Bike Night one Thursday night each month, with August 4 and September 1 on the calendar.
Hello everyone and welcome once again to Motos and Friends, the weekly podcast brought to you by Ultimate Motorcycling. My name is Arthur Coldwells.
Motos and Friends is brought to you by the awesome Yamaha YZF-R7. The R7 is an amazing supersport machine that is comfortable too! Check out the YZF-R7 at your local Yamaha dealer, or of course at YamahaMotorsports.com.
In this week’s first segment, Senior Editor Nic de Sena goes to the Yamaha MT-10 launch. I have to say, the R1-derived MT-10 is one of my all time favorite street bikes. It’s the perfect balance of instant, usable power, crammed into an agile yet stable chassis. All that is built into an incredibly easy-to-ride package. And I’m not even going to mention it’s ability to wheelie… The latest MT-10 has had some upgrades, so I’m very curious to hear what Nic thinks.
For our second segment this week I chat with Paul Jayson—aka The Motorcycle Broker. Paul has been restoring, collecting, and selling investment grade motorcycles and cars for several decades, and his knowledge and passion for the art of motorcycling seems pretty much unrivaled.
Paul’s quest for total authenticity and insistence on a breathtaking level of detail is incredible. Actually, one of his restorations—a classic MV Agusta—won recently at Salon Privé.
Paul’s take on how the motorcycle market developed globally, and where it’s going, I found fascinating. You can visit Paul’s website at TheMotorcycleBroker.co.uk.
From all of here at Ultimate Motorcycling, we hope you enjoy this episode!
