Community Classic and Custom Motorcycles One-Off Factory Custom Harley-Davidson LiveWire in Charity Auction

One-Off Factory Custom Harley-Davidson LiveWire in Charity Auction

Harley-Davidson is building a one-off custom LiveWire to be auctioned by Bonhams for the United Way’s COVID-19 Community Response and Recovery Fund. The Bonhams online auction for the unique electric motorcycle is now underway and will run until Tuesday, May 26 at 4 p.m. EDT. Only bidders in the United States can participate, and the winning bid comes with a few one-of-a-kind perks.

Harley-Davidson Factory Custom Live Wire

Looking at the factory custom Harley-Davidson LiveWire, the paint jumps out as a prominent custom feature. Thes styling and design team at Harley-Davidson came up with the paint and graphics package specifically for this auction. 

“The Harley-Davidson design team created the custom paint and graphics on this motorcycle to accentuate the natural forms of the LiveWire,” Harley-Davidson General Manager of Brand Marketing Jon Bekefy said. “It’s a very unique and stunning motorcycle that is truly one of a kind.”

Designers also dipped into The Harley-Davidson Genuine Parts and Accessories to outfit the charity LiveWire with some tasty carbon fiber bits–Speed Screen Blade, Tail Section Cowl, and Tank Trim. Finally, unspecified members of the Davidson family will be signing the LiveWire.

Collectors will want to note that this LiveWire is #500 of the 500 First Strike editions of the electric motorcycle. After this, LiveWires will not be numbered.

The winning bidder and a guest won’t just be handed the custom LiveWire. The motorcycle will be presented at Harley-Davidson headquarters in Milwaukee. Then, the winner and guest go on a behind-the-scenes tour of Harley-Davidson, plus a private hosted tour of the Harley-Davidson Museum.

Charity Harley-Davidson LiveWire Auction - Bonhams and United Way

“When entire communities come together to support people in times of need, organizations like United Way are able to make a real difference in people’s lives,” said  United Way Worldwide President and CEO Brian Gallagher. “The funds raised by auctioning this customized motorcycle will allow us to better provide needed services for individuals and families recovering from COVID-19, and support our efforts to bring communities back stronger than before. Thank you, Harley-Davidson, Bonhams, and everyone involved in supporting this special event.”

“We are all affected by the current situation, and the impact it has on the most at-risk portions of society,” Bekefy said. “As a longtime partner of the United Way, and inspired by their continued resilience in this crisis, Harley-Davidson is honored to have a part to play in the relief effort and to inspire our community about the open road ahead.”

At the time this story was published, bidding stood at $10,000.


Don Williams
Don Williams
With 50 years of riding experience, Don Williams is a fan of all kinds of motorcycles. He enjoys sport bikes, cruisers, dirt bikes, touring bikes, adventure bikes, dual sport bikes, and rideable customs. Ask Don what his favorite bike is and he will tell you, "Whatever bike I'm on."

Ultimate Motorcycling Editor’s Letter, March 2021: Vive l’automatique!

Testing the 2021 Honda Rebel 1100 DCT for this issue reminded me of something fundamental—motorcycles need to be accessible to new riders. Although we’ve...

Lieback’s Lounge: FTR—The Savior From Winter Misery?

When I found myself cleaning the tire treads on my Multistrada 1200, I knew the winter madness had returned.

2022 Triumph Bonneville Speedmaster First Look: New Fork and More

The 2022 Triumph Bonneville Speedmaster gets a more responsive motor with additional midrange power from the vertical-twin 1200HT engine. The powerplant also meets Euro...

Avon Tyres + Blood Bikes = Motorcycles Saving Lives

We’ve all heard of blood banks, but this is the first time we have heard of blood bikes. Leicestershire & Rutland Blood Bikes is...

2021 Moto Guzzi V7 Stone 100th Anniversary First Look

Back in December, we gave you a first look at the new 2021 Moto Guzzi V7 lineup. The big news was an increase in...

2022 Triumph Bonneville Bobber First Look (11 Fast Facts)

The 2022 Triumph Bonneville Bobber enjoys a wide range of updates that include functional and aesthetic. The changes are, in part, to meet Euro...