Gear / Parts SCHUBERTH Rebrands and Launches New Website

SCHUBERTH Rebrands and Launches New Website

SCHUBERTH Rebrands

SCHUBERTH Rebrands and Launches New WebsiteSCHUBERTH, a leading helmet manufacturer out of Germany, has partnered with a Hamburg-based agency, Jung von Matt, to develop new branding. SCHUBERTH’s new corporate identity includes a revised brand logo, new fonts, and a focus on orange colors.

The rebranding also coincides with a new website launch, and a new helmet line.

“We are extremely excited to present our new Corporate Identity to our customers,” said Mike Talarico, SCHUBERTH North America Marketing and PR Manager. “It’s much more than new colors and logs, it’s a paradigm shift in the way we do business. The new identity puts the focus squarely where it belongs: on our customers and the experiences they enjoy while using our helmets.”

The new corporate identity begins with a transition from the traditional SCHUBERTH blue to a new, vibrant orange. The iconic SCHUBERTH logo has been updated to reflect this change, and new fonts have been developed to ensure that a modern and uniform look and feel is found in all SCHUBERTH materials moving forward.

The SCHUBERTH website has also been redesigned to reflect the new corporate identity. Along with the updates to the company colors, logos and fonts, the new SCHUBERTH website features a modern and responsive design to accommodate worldwide visitors across all devices. See the new SCHUBERTH look at www.schuberth.com/us.

2021 Indian Challenger Lineup First Look: Photos, Prices, and Colors

The performance-oriented Challenger bagger lineup from Indian returns for 2021, with three models to choose from. All three 2021 Indian Challenger models get the...

2021 GasGas Motocross Lineup First Look (Specs and Photos)

When under Spanish ownership, GasGas was never known as a motocross brand. However, under the guidance of Pierer Mobility AG and Bajaj Auto—the owners...

2021 Indian Chieftain Lineup First Look: 3 Big-Inch Baggers

There are three baggers in the 2021 Indian Chieftain lineup, with just a few changes to the motorcycles this year. There are new colors,...

2021 GasGas Trial Lineup First Look (8 Fast Facts: 3 TXT Racing Models)

The first GasGas motorcycles of the Pierer Mobility AG and Bajaj Auto era have arrived. Those who were expecting wholesale redesigns of the line...

Lieback’s Lounge: This Will All Pass [Thoughts on Simic and Motorcycles]

There is a menace in the air Of tragedies in the making. These lines are from "Late September," written by the American minimalist poet Charles Simic....

Racing Classic Motorcycles: First You Have to Finish by Andy Reynolds [Review]

Author Andy Reynolds’ new book, Racing Classic Motorcycles: First You Have to Finish, is about a man livin’ the classic motorcycle racing dream—with some...