2015 AIMExpo OEM Exhibitors Hit Record Numbers
With three months to go before the third-annual American International Motorcycle Expo (AIMExpo), which is set for October 15-18 at the Orange Country Convention Center (OCCC) in Orlando, a record number of OEMs have joined the roster.
As of August 6, 15 OEMs will exhibit products at AIMExpo and AIMExpo Outdoors!, including the Big Four – Suzuki, Yamaha, Honda, Kawasaki – and others like Benelli, Zero Motorcycles and BMW. Besides the OEMs, over 500 exhibitors will also set up shop.
Exhibiting manufacturers will utilize the AIMExpo platform to unveil products, showcase new models and accessories, and invite attendees to join them inside interactive displays on the show floor. Moreover, AIMExpo Outdoors!, the highly successful experiential component of the event, provides the opportunity for eager attendees to test ride the latest street and off-road OEM models, with many of the machines making their demo debuts. Collectively, OEMs estimated that more than 6,000 test rides were conducted last year, and are gearing up to substantially increase the number this year, the AIMExpo says.
“AIMExpo is about all things powersports, and it starts with the OEMs. We’re genuinely excited to welcome more vehicle manufacturers than ever before to Orlando in October, and a look at the floorplan clearly shows the strong foundation they provide for the AIMExpo platform,” said Larry Little, VP and GM of AIMExpo. “Our OE partners offer the ultimate complement to the hundreds of exhibiting aftermarket brands and further solidify AIMExpo’s position as the most comprehensive gathering of the powersports industry and market in North America.”
AIMExpo reports that select manufacturers will be hosting special events for both their national dealer networks and international distribution partners. A number will unveil new models to the press and dealers, engage in annual business meetings with dealer principals, hold in-depth product walk-arounds, and generally interact with their dealer associates who are also able to conduct significant aftermarket business while at AIMExpo.
“Dealers are the backbone of the powersports marketplace, and for those who are franchised to sell new OEM brands, AIMExpo allows them to effectively and efficiently visit with their OEMs in one extremely convenient location in Orlando,” Little continued. “Just as importantly, for those dealers not currently selling new machines, a number of OEMs are actively looking to add retail partners, so what better place for a dealer to investigate new opportunity!”
2015 AIMExpo OEM Lineup:
- Arctic Cat – Off-Road Demos
- Benelli
- BMW
- Can-Am | BRP – Street and Off-Road Demos
- CFMOTO Powersports – Off-Road Demos
- Gibbs Sports Amphibians – Water Exhibitions (spectator only)
- Honda – Street and Off-Road Demos
- Kawasaki – Street Demos
- KYMCO – Street and Off-Road Demos
- Massimo Motors – Off-Road Demos
- Orlando Harley-Davidson – Street Demos
- Suzuki – Street and Off-Road Demos
- Yamaha | Star Motorcycles – Street and Off-Road Demos
- Yamaha WaterCraft
- Zero Motorcycles – Street Demos
Looking to join the show? Exhibitors can contact an AIMExpo Account Manager toll-free at 855-MCShows (855-627-4697). Spectators can stay up to date at AIMExpoUSA.com.
