BMW Motorrad continues to dominate the worldwide motorcycle market. Attributing the success of bikes like its R1200GS travel enduro, the Bavarian manufacturer says it sold 31,370 motorcycles and maxi scooters for the first quarter of 2015.Compared to 28,719 in the same quarter of 2014, this year’s Q1 sales were up 9.2 percent. This was also best quarterly sales figures of all time. As for the month of March, BMW says it sold 15,912 motorcycles and maxi scooters compared to 15,183 in March 2014, which shows a 4.8-percent growth in sales.
“BMW Motorrad has started into the new 2015 motorcycle season with the best first quarterly sales of all time. For the first time ever in the history of BMW Motorrad we have supplied more than 31,000 vehicles to our customers in the first three months which corresponds to a significant plus of 9.2 percent,” Heiner Faust, BMW Motorrad Head of Sales and Marketing.“We are reaching more and more customers all over the world with our highly emotional brand and our attractive, sporty bikes. In the first three months we recorded growth in nearly all sales regions. Germany still remains our strongest single market. Selling 5,369 vehicles as per March we increased sales here by 12% as compared to the previous year.”German’s market is followed by the USA (3,229 units), France (3,155 units), Italy (2,936 units) and Great Britain (1,746 units).BMW reports that the first quarter in some of the countries in Southern Europe was especially pleasing, including Portugal (+46%) and Spain (+24%). In the Asian markets too, demand developed very positively.The BMW Motorrad sales ranking is still headed by the R 1200 GS travel enduro and its sister model, the R 1200 GS Adventure. More than 10,000 units have already been delivered to customers this year worldwide. Third place goes to the R 1200 RT, of which 2,681 were sold. After only being on sale for a few weeks the new S 1000 RR already holds fourth place. The fourth generation of the BMW supersports bike got off to an excellent start selling 2,574 units, BMW says.“We continue to remain on a course of growth and are aiming at surpassing the record results achieved in 2014 again,” says Faust.
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This week, Senior Editor Nic de Sena gives us his impression of the outrageously cool-looking new Indian Scout Rogue. The Rogue features a larger front wheel among several other changes, and the bobbed-looks and excellent 100 horsepower motor make the Scout Rogue an interesting—and very real—competitor to the offerings from Milwaukee.
In the second segment Neale Bayly brings us the third and final segment from Brian Slark—the man who helped bring Norton motorcycles to America. Having spent 27 years and counting at the Barber Museum in Birmingham Alabama, Brian talks us through the final part of his career, that of course includes how the museum got started and where it’s going.
From all of us here at Ultimate Motorcycling, we hope you enjoy this episode!