BMW Motorrad USA July 2014 Motorcycle Sales Report
Though BMW Motorrad continues to report positive worldwide motorcycle sales, its USA sales were on the decline for the month of July 2014.
BMW Motorrad USA says 1,301 motorcycles were sold in July 2014, compared to 1,346 in July 2013, showing a 3.3-percent decrease in sales.
Again, the top-selling model was the R1200GS, BMW’s popular adventure bike. BMW Motorrad reports 162 R1200GSs were sold. In second was the S1000RR – BMW sold 135 of its newest powerful literbike.
Also selling strongly was the new for 2014 R 1200 GS Adventure, which outsold its predecessor by two percent, with 132 delivered compared to 129 in July of last year.
With 275 retails compared to 163 last year, S-Series performance increased by 69 percent thanks to the arrival of the final production of the HP4 with 73 deliveries in the month.
The company says “Despite a static market, BMW Motorrad remains ahead of last year, up 6.5% after 7 months.”