Motorcycle Racing News Ultimate MotorCycling and Next Moto Champion New Venture

Ultimate MotorCycling and Next Moto Champion New Venture

Press Release by Attraverso Publishing.

Attraverso is the Italian word which translates to “across”. Attraverso Publishing was founded on the concept of acquiring multiple motorcycle-based lifestyle titles that combined have the ability to span across all age groups, demographics, and media outlets. Attraverso Publishing sets the standard for quality and excellence in the world of motorsports media and is aggressively seeking new titles to add to its unparalleled reach towards all motorcycle enthusiasts. Attraverso’s diverse portfolio includes distribution of over 320,000 premium-quality print magazines a year, the industry-leading digital publishing initiative, as well as a popular weekly radio show that’s had over 50,000 listeners, and exclusive television programming segments. Attraverso Publishing’s current brands include Ultimate MotorCycling and Next Moto Champion.

Ultimate MotorCycling has continued to successfully tap in the  hard-to-reach, affluent American Maverick demographic. The digital strategy  in particular has been a spectacular success, with well over 300,000  downloads of the magazine Apps, and more than a million individual copies  downloaded.

Founder and President Arthur Coldwells explains, “Attraverso  Publishing is an exciting venture for everyone who is into the two-wheel  lifestyle. Jon Boucher and his team have done an exceptional job reaching  motorcycle racing enthusiasts everywhere; we are thrilled to partner with  NMC and look forward to a bright future.”

Where Ultimate MotorCycling is geared towards product reviews, Next Moto  Champion focuses on the human aspect of two-wheels and captures the  emerging talent of motorcycle racing while giving readers insight to the  sport and the remarkable athletes who compete. Next Moto Champion was  founded in 2009 as a quarterly publication and quickly evolved into a  monthly publication. Next Moto Champion specializes in revealing the  character of MotoGP, World SuperBike, AMA Pro Racing and AMA Pro Flat Track  athletes, along with educating two wheel racing enthusiast on all aspects  of the sport.

Founder and President Jon Boucher said “We are honored to be  part of Attraverso Publishing and associated with a magazine like Ultimate  Motorcycling. Next Moto Champion and Ultimate Motorcycling reach across  different markets with different demographics to bring consumers and  sponsors the best of both worlds in high quality, coffee table magazines. I’m really looking forward to exchanging ideas and strategies with such a well established brand like Ultimate Motorcycling.”

Attraverso Publishing and our partnership with Ultimate Motorcycling allows  us to reach a larger audience and benefit from the synergy of two  incredible companies with great momentum.

For more on Attraverso Publishing visit: www.attraversopublishing.com

For more on Ultimate MotorCycling visit: www.ultimatemotorcycling.com

For more on Next Moto Champion visit: www.nextmotochampion.com

For more on Next Moto Champion watch “The Story of Next Moto Champion” at:  Youtube

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Arthur Coldwells
President and Owner of Ultimate MotorCycling magazine

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