Aether Apparel Motorcycle VideoBased on Melrose Avenue in the Hancock Park neighborhood of Los Angeles, Aether Apparel describes its employees as “outdoor enthusiasts who live in the city.”
The goal? Combine urban sophistication and style with the demands of the rural environment to create four collections of clothing – Road, Mountain, City, and Beach.Besides innovative ideas for its clothing, Aether also has some innovative ideas for combining the unique, such as motorcycles and skiing.In its latest video, Aether Chasing Winters, the team organized a skiing trip via motorcycles to the Rockies. The team loaded up a few BMW GS motorcycles with poles, boots and skis, and embarked on a truly unique trip.Speaking of the video, which is attache above, Aether says “It wasn’t exactly the most practical way to travel, but it definitely was the most exhilarating.”Credits: Produced by Aether Apparel (aetherapparel.com) Cinematography by Hal Long (henryfilms.com) Edited by Sorin Iarovici Music by LCD Soundsystem “Home”
This Podcast is also brought to you by the new modular helmet from Schuberth, the C5. The C5 blends safety with light weight and amazing quietness. Visit Schuberth.com for more information.
This week, in the first segment Editor Don Williams talks to us about the new Kawasaki Versys 650 LT. It’s the middleweight ADV style machine that uses the same 650 parallel twin motor as the Ninja 650, so it’s an excellent performer in a user-friendly, good looking package.
In the second segment, I chat with one of my dearest industry friends—now retired Honda PR executive, Jon Seidel. Jon’s fascinating career spans some 30 years with Big Red, and gave him some great experiences with some incredible machines. I was fortunate enough to be invited on many of the press launches that he organized. His new project is documenting and saving many of the old archives from years gone by—and incidentally, if you have anything that may be of value to the project, please contact us by email at email@example.com and we’ll pass it all on to Jon.
So on that note, from all of us here at Ultimate Motorcycling, we hope you enjoy this episode!