Kawasaki: ‘Ninja Times Square Takeover’

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Kawasaki to unveil 2013 sportbike lineup at Times Square September 13

For the unveiling of its 2013 sportbike lineup, which is expected to include the revamped Ninja 250R pictured above, Kawasaki is heading to Manhattan Sept. 13.

But this global debut of its 2013 line of Ninja sportbikes won’t be held at some corporate venue; rather, Kawasaki has planned a “two-block display of motorcycles and a celebration that stretches along Broadway from West 45th to West 47th Street” in New York’s Time Square, tiling the event “Ninja Times Square Takeover.”

The Japanese motorcycle manufacturer will also stream a live feed of the revealing, which is scheduled for 10 a.m. to 8 p.m. Thursday, Sept. 13. The event will feature music, giveaways, celebrity quests such as stunt rider Jason Britton, and the Kawasaki motorcycles that have helped pioneer the “modern sportbike since the introduction of the original Ninja more than 25 years ago.”

Kawasaki’s Marketing Director Chris Brull says the new models will be joined by a selection of significant older models, including the original 1984 Ninja as well as the legendary 1973 Z1, “hailed as the world’s first ‘superbike’ and the motorcycle that set the stage for an entirely new segment over the next few decades.”

And to amp the event even further, Brull says two new Ninja sportbikes will be given away during the day’s closing presentation.

Kawasaki says a huge screen will be presenting the highlighted activities at “Ninja Times Square Take Over,” including stunt riding exhibitions by Birtton, motorcycle drag race instruction from multi-time national champion Rickey Gadson, and a collection of free activities for individuals and families.

Also on hand will be Ryan Villopoto, the 2011 AMA Supercross and Motocross champion, who will be signing posters for spectators from the Monster Energy Kawasaki Racing transporter that will be parked on Broadway.

Brull said this unique model introduction “brings the brand’s core authenticity to a broader audience that will be able to interact with our people, our products and the sport that appeals to more men and women each year.” He adds that the event grew from internal discussions seeking different ways to bring the company’s “Let the good times roll” philosophy to a broader audience.

Chris Brull says: “Times Square is recognized as the ‘crossroads of the world,’ and we’re thrilled to be able to share our brand of motorcycle enthusiasm with such a large, diverse group of New York residents and visitors,” said Brull.