News Pirelli Appoints NAFTA CEO/Chairman

Pirelli Appoints NAFTA CEO/Chairman

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Motorcycle Industry News

Pirelli has appointed Paolo Ferrari as Chairman and Chief Executive Officer of Pirelli’s NAFTA region with the goal of driving the group’s growth and further strengthening its commitment to its US, Canadian and Mexican operations.

Ferrari joins Pirelli from the Telecom Italia Group where, among other roles, he headed M&A and international business development. Before joining the telecommunications group, Ferrari held positions in investment banking and consulting.

Ferrari’s experience in cross-border management as well as his expertise in leading multinational operations will make a significant contribution to Pirelli’s growth in the region.

Matteo Battaini will focus on the role of NAFTA region Chief Operations Officer. Battaini’s 20 year experience in Pirelli and strong background in demand planning, supply chain and product management will prove essential in overseeing and maximizing the region’s operations necessary to support the aggressive growth plan.

About Pirelli Tire North America

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles inboth the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets. For more information please visit

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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