News Pirelli Appoints NAFTA CEO/Chairman

Pirelli Appoints NAFTA CEO/Chairman

2012-pirelli-appoints-nafta-ceo-chairman (1)

Motorcycle Industry News

Pirelli has appointed Paolo Ferrari as Chairman and Chief Executive Officer of Pirelli’s NAFTA region with the goal of driving the group’s growth and further strengthening its commitment to its US, Canadian and Mexican operations.

Ferrari joins Pirelli from the Telecom Italia Group where, among other roles, he headed M&A and international business development. Before joining the telecommunications group, Ferrari held positions in investment banking and consulting.

Ferrari’s experience in cross-border management as well as his expertise in leading multinational operations will make a significant contribution to Pirelli’s growth in the region.

Matteo Battaini will focus on the role of NAFTA region Chief Operations Officer. Battaini’s 20 year experience in Pirelli and strong background in demand planning, supply chain and product management will prove essential in overseeing and maximizing the region’s operations necessary to support the aggressive growth plan.

About Pirelli Tire North America

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles inboth the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets. For more information please visit

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Langen Two Stroke First Look: Street-Legal V-Twin!

If you thought we’d never see another street-legal two-stroke sportbike, you’re not alone. There hasn’t been a full-size two-stroke motorcycle for the street in...

2021 Indian Springfield Lineup First Look (5 Fast Facts)

There are two motorcycles in the 2021 Indian Springfield lineup, with the standard Springfield focused on longer-distance touring, and the Springfield Dark Horse pulling...

2021 BMW R 18 Review (19 Fast Facts on the First Edition)

Over a year after its concept debut, the 2021 BMW R 18 has made its way to production. Much has been written about its...

2021 Honda CRF450R Review (12 First Ride Fast Facts from Glen Helen)

The 2021 Honda CRF450R is all-new for 2021. The entirely new chassis, bodywork, exhaust, and hydraulic clutch highlight the changes to the CRF450R. Add to...

Arai Spoiler EX2 for the Corsair-X Helmet First Look

The Arai Corsair-X is the Japanese company’s flagship helmet and intended for riders of the highest performance motorcycle. MotoGP racers Maverick Viñales of Monster...

2021 Indian Scout Lineup First Look: Five Models (Photos, Specs + Prices)

Although the five-motorcycle Indian Scout lineup is functionally unchanged for 2021—last year was a major expansion of the line—this year, Indian is offering new...