Fans of MotoGP know that Bridgestone provides the spec-tire for the fastest motorcycle pilots in the world.
Many of MotoGP’s top riders, including Ducati’s Valentino Rossi, Yamaha’s Ben Spies and Honda’s Casey Stoner, put all their trust where the rubber meets the road.
It’s easy for motorcycle fans to understand the passion Bridgestone must have to create such a tire, one that sees speeds well past 200 mph. And this passion led to an extended contract with MotoGP up until the 2014 season.
And although Bridgestone’s latest commercial for its new campaign titled “Time to Perform” doesn’t mention or show motorcycles, the Japanese-based manufacturer wants to reach a huge American audience to display the passion they have.
And in America, the most observed commercials are during the Superbowl, the highlight of the year for many football fans across the states.
Attached above is the commercial that will air during the Superbowl, when a few seconds are worth millions of dollars for advertisers.